“…It is noteworthy that the comparison between a developed and a developing one was also motivated by the lack of studies that deal with this topic through a cross-cultural approach. Innovation has been explored considerably in the literature (e.g., Yoshikuni, Favaretto, Albertin, & Meirelles, 2022;Rodrigues & Féres, 2022;López, Alcoforado, Saborido, & Seijo, 2022;Mikhailov, Puffal, & Santini, 2020), nonetheless, it has not been explored, in the same frequency, with a cross-cultural approach, that is, a perspective that takes into account the possible influence of national cultural characteristics on individuals' values, attitudes, and behaviors (e.g., Borsatto, Bazani, & Amui, 2020). In this sense, the present study was guided by the following research question: are there statistically significant differences between Brazilians and Americans with respect to innovation individual characteristics?…”