The rifting cycle initiates with stress buildup, release as earthquakes and/or magma intrusions/eruptions, and visco-elastic rebound, multiple episodes of which combine to produce the observed, time-averaged rift zone architecture. The aim of our synthesis of current research initiatives into continental rifting-to-rupture processes is to quantify the time and length scales of faulting and magmatism that produce the time-averaged rift structures imaged in failed rifts and passive margins worldwide. We compare and contrast seismic and geodetic strain patterns during discrete, intense rifting episodes in magmatic and amagmatic sectors of the East African rift zone that span early-to late-stage rifting. We also examine the longer term rifting cycle and its relation to changing far-fi eld extension directions with examples from the Rio Grande rift zone and other cratonic rifts. Over time periods of millions of years, periods of rotating regional stress fi elds are marked by a lull in magmatic activity and a temporary halt to tectonic rift opening. Admittedly, rifting cycle comparisons are biased by the short time scale of global seismic and geodetic measurements, which span a small fraction of the 10 2 -10 5 year rifting cycle. Within rift sectors with upper crustal magma chambers beneath the central rift valley (e.g., Main Ethiopian, Afar, and Eastern or Gregory rifts) seismic energy release accounts for a small fraction of the deformation; most of the strain is accommodated by magma intrusion and slowslip. Magma intrusion processes appear to decrease the time period between rifting episodes, effectively accelerating the rift to rupture process. Thus, the inter-seismic period in rift zones with crustal magma reservoirs is strongly dependent upon the