There are two traditional explanations for success-avoiding behavior the motive hypothesis and the cognition hypothesis A third hypothesis, compromise, is proposed m this article and explains success avoidance as a compromise between achievement and other goals A review shows that data explained by the motive hypothesis can be explained more parsimoniously by the compromise hypothesis, that some data are weakly inconsistent with the motive hypothesis, and that there is supportive evidence for the cognition and compromise hypotheses The implications of the compromise hypothesis for motivation research m general are discussed in terms of a control theory framework Compromises may be a common feature of intentional behavior Homer's pioneenng research into fear of success (Homer, 1969a(Homer, , 1969b(Homer, , 1972(Homer, , 1974a was prompted, in part, by three earlier findings m achievement motivation research Compared with men, women show lower levels of achievement motivation, a weaker relation between achievement motivation scores and behavior, and do not show an increase in achievement imagery under conditions of achievement arousal Homer postulated a motive termed "fear of success" which was present in some women, and was responsible for the observed gender differences in achievement behaviorSince that early formulation three developments have taken place First, there are now other explanations for gender differences in achieve-I am grateful to William T Powers for his constructive suggestions about the apphcation of control theory to success avoidance, and I thank Morag Donaldson and four anonymous reviewers for helpful comments on earlier drafts Requests for repnnts should be sent to Michael E Hyland, Department of Psychology, Plymouth Polytechnic, Plymouth PL4 8AA, England Journal cf Personality 57 3, September 1989 Copynght © 1989 by Duke Umversity Press CCC(X)22-3506/89/$150 666 Hyland ment behavior For example, Spence andHelmreich (1978, 1983) examined gender differences in achievement in relation to (a) the personality charactenstics of "instrumentality" (masculine) and "expressiveness" (feminine) and (b) achievement motives of "work," "mastery," and "competitiveness " Their conclusion was that men are higher in instrumentality and competitiveness That being the case, the three original findings distinguishing men from women m achievement behavior would follow on the basis of motivation theory (e g , Atkinson & Reitman, 1956, see also Homer, 1974b, p 237) Thus, the usefulness of the motive "fear of success" to explain some observed gender differences in achievement behavior has decreased due to the advent of newer achievement theonesThe second development is that the ongmal observed gender difference m fear of success (FOS) scores between males and females has decreased over time to the extent that it has become small or nonexistent (Tresemer, 1977) Recent data (reviewed m Hyland, Curtis, & Mason, 1985) show that measures of fear of success correlate with sex-role lnventones (specifically the masculinity...