Increasing food demand creates both opportunities and challenges in food safety (Food Safety, 2020). Food safety covers different aspects, which include the risk from food that can cause harm to consumer in terms of health and acute injury to its consumer (Important Food Issues, 2003). When the supply of food cannot fulfill the food demand of consumers, it leads to food fraud occurrence (Abu Bakar et al., 2017). Food fraud is the act of intentionally changing, misrepresenting, mislabeling, removing, or altering with any food product throughout the farm-to-table food supply chain (Spink, Bedard, et al., 2019). A series of incidents in purposeful food adulteration have urged its assessment, choosing countermeasures and control systems by the public and government or local authorities (Spink, Elliott, et al., 2019). The food producers and food handlers take greater responsibility and roles in ensuring food safety and preventing food fraud. Besides that, food safety plays a role in enforcing food laws, for public protection.