Features of the mentality of generations X, Y, Z

Abstract

The article presents a comparative study of the mentality of generations X, Y, Z. The following approaches to the study of mentality are considered: historical, psychogenetic, psycho-physiological, socio-cultural, informational. The socio-psychological approach is recognized as the most significant in comparative research of generations. Generations are carriers of a unique mentality. We have identified four types of mentality: traditional, transitional, innovative, and post-innovative. The structure of the mentality includes: archetypes, image of the world, way of life, styles of thinking, relationships, and interaction of generations. We assume that statistical differences will be found in the components of the mentality of generations. the study involved: 150 schoolchildren from the city of Azov; 210 students and young workers; and 245 working adults from the city of Rostov-on-Don. We used techniques: technique of generational identity; the technique determined the type of mentality. The results showed that mature people identified with the transition generation, students with the information generation, and schoolchildren with the new generation. In the mentality of the transitional generation, archetypes, relationships are traditional; the image of the world, the style of thinking and interaction are in innovation. In the mentality of the information generation, archetypes, image of the world, lifestyle and interaction are in the innovation zone; style of thinking and attitudes in the post-innovation zone. In the mentality of the new generation, the image of the world, lifestyle, style of thinking, interaction are in the innovation zone; archetypes in the transition zone, and relationships in the tradition.

The human impact in the age of digital transformation

“…The main areas of impact identified in the literature are organizational learning, digital innovation, organizational flexibility, business ecosystems, and organizational structures (Markku Kuusisto [33]). So far, the Person remains outside the field of global research, which causes us particular concern [34][35][36].…”

Attitudes of Y and Z Generations Towards Online Shopping

“…Considering generations Y and Z, the number of studies has been raising considerably in recent times as well as the wider range of scope of research. Thus, in the literature, it can be seen that generations Y and Z have been researched within the scopes of workplace attitude (Bencsik, Horváth-Csikós and Juhász, 2016); human capital management (Bejtkovský, 2016); attraction and retention in the workplace (Goessling, 2017); perception of teamwork in the workplace (Kutlák, 2019); differences in work values (Dick, 2019); perception of E-government services (Ersöz and Demir-Askeroğlu, 2020); uses of social media (Nuzulita and Subriadi, 2020;Omeragić, 2021); exploration of banking experiences and expectations (Shams, Rehman, Samad and Oikarinen, 2020); mentality features (Pishchik, 2020); management of stress in the workplace (Stobiecka and Pangsy-Kania, 2021); impact of individualism and self-reliance on the working environment (Kutlák, 2021); media consumption patterns (Laor and Galily, 2022); perceptions regarding media disinformation (Todorova, 2022). Also, it has been noticed that generations are taken into consideration by business and marketing environments too such that plenty of studies have been carried out in recent times.…”

Relationship Between Lifestyle and Oral Health

“…People's overall health, including their oral health, is affected by their social status and way of life (Baskaradoss et al, 2019). The phrase "lifestyle" is broad, covering actions and mentalities (Pishchik, 2020). According to Raphael, most Canadians accept that individual factors, including heredity, access to medical care, and lifestyle choices, are decisive in determining one's health and illness (Raphael, 2017).…”