Feed the dogs:  The case of humanitarian communication in social media

Knudsen, Gry Høngsmark; Bajde, Domen

doi:10.7146/mediekultur.v32i60.21261

Cited by 2 publications

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“…However, environment and animal nonprofits attracted more donors per organization than any other program service area. This may be due to donors having a stronger emotional attachment to animal welfare than other causes represented during Omaha Gives (e.g., Knudsen & Bajde, 2016). We also find that health-related organizations raised fewer donations from fewer donors on average compared to human services.…”

Section: Discussionmentioning

confidence: 99%

“…Saxton and Wang (2014) find health-related organizations receive significantly more donations than youth and human services, and arts organizations. Similarly, Knudsen and Bajde (2016) identify a strong social media effect on the success of a fundraising campaign by an animal welfare nonprofit in Denmark. Thus, we expect preference for a cause may affect donors’ inclination to support some program service areas over others during Omaha Gives:…”

Section: Review Of Prior Researchmentioning

confidence: 97%

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Success in an Online Giving Day: The Role of Social Media in Fundraising

Bhati

McDonnell

2019

Nonprofit and Voluntary Sector Quarterly

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Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015. Using linked administrative and social media data, we find that fundraising success—as measured by the number of donors and value of donations—is positively associated with a nonprofit’s Facebook network size (number of likes), activity (number of posts), and audience engagement (number of shares), as well as net effects of organizational factors including budget size, age, and program service area. These results provide important new empirical insights into the relationship between social media utilization and fundraising success of nonprofits.

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Section: Discussionmentioning

confidence: 99%

Section: Review Of Prior Researchmentioning

confidence: 97%

Success in an Online Giving Day: The Role of Social Media in Fundraising

Bhati

McDonnell

2019

Nonprofit and Voluntary Sector Quarterly

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Exploring the mediatization of organizational communication by religious communities in digital media

Knudsen

Nielsen

2019

MedieKultur

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This article presents an exploratory study of some of the ways in which religious communities communicate as organizations in digital spaces. Based on previous research, the article examines the extent to which processes of mediatization are visible in the digital spaces utilized by religious communities in Denmark today.The study is based on data from websites and Facebook groups from ten Christian churches: five ELCD (Evangelical Lutheran Church in Denmark) parishes and five free churches. Data was collected using methods particularly designed for collecting digital data, with due consideration of the ethical implications of researching religious identity online. The data collection represents a follow-up study to the research project Religion in Aarhus 2013. Based on our findings, we suggest that mediatization processes progress more slowly in institutional religious communication because of the way in which they are organized. Furthermore, we demonstrate that there are some patterns in the way Christian communities express themselves online, and that these patterns to some extent depend on whether an ELCD parish or a free church is involved.

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Feed the dogs: The case of humanitarian communication in social media

Abstract: In this paper, we address negative aspects of the interplay between networked media

Cited by 2 publications

References 47 publications

Success in an Online Giving Day: The Role of Social Media in Fundraising

Success in an Online Giving Day: The Role of Social Media in Fundraising

Exploring the mediatization of organizational communication by religious communities in digital media

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