Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Akram, Umair; Ansari, Aisha Rehman; Fu, Guohong; Junaid, Muhammad

doi:10.1016/j.jretconser.2020.102142

Cited by 73 publications

(56 citation statements)

References 62 publications

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“…Such characteristics have been studied by many researchers because of the significance of uniqueness-seeking features. It has been found that insolence in education fluctuating among people is due to the fact that the essence is different [48]. Students' level of learning activity was also measured by the learning motivation of students and based on students' patterns of acquiring new knowledge [49].…”

Section: Impact Of Knowledge Of Fast Food and Uniqueness-seeking Traits On Fast Food Purchasing Intentions In View Ofmentioning

confidence: 99%

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Xue

Zhang

Rasool

et al. 2021

Journal of Food Quality

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We highlight the role of fast food awareness and the features affecting the intentions of individuals buying it. The fast food industry is developing rapidly, opening new doors for various stakeholders. The objective of the study is to identify the impact of knowledge of fast food on the desire to buy fast food, study its impact on fast food purchasing intentions, and uncover the effect of fast food attitudes on consumers’ purchasing intentions and intention patterns. Several studies discuss the factors prompting fast food purchases, but convincing findings have not been reported. The previous research did not disclose some significant variables influencing consumers’ fast food-related decisions, namely, knowledge and uniqueness-seeking qualities. The existing studies are centered on connections between facts about fast food and unique consumer traits (independent variables), attitudes toward fast food (mediator), and fast food purchasing expectations (dependent variable). The mediator between attitudes toward fast food and fast food purchasing intentions is family structure. In previous studies, the variables and connections were examined from a different perspective. The study’s data were collected through a questionnaire, and 279 consumers frequenting well-known shops in Pakistan were sampled. To provide statistical evidence, exploratory factor analysis, confirmatory factor analysis, and multigroup moderations were performed. Knowledge of fast food and uniqueness-seeking characteristics were relevant both directly and through mediation when predicting fast food purchasing intentions. The hypothesized direction between attitudes toward fast food and fast food purchases was also significantly moderated by family structure. This study is the first of its kind and helps identify the fast food purchasing behaviors of consumers in developing countries. The shift from joint family systems to a nuclear family model is a particularly important change in the social experience of food.

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Section: Impact Of Knowledge Of Fast Food and Uniqueness-seeking Traits On Fast Food Purchasing Intentions In View Ofmentioning

confidence: 99%

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Xue

Zhang

Rasool

et al. 2021

Journal of Food Quality

View full text Add to dashboard Cite

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“…This study adopts the S-O-R framework as its overarching theory. As a widely used theory in the consumer behavior literature (Zheng et al, 2019 ; Akram et al, 2020 ; Arif et al, 2020 ; Paz and Delgado, 2020 ; Lim et al, 2021 ; Wang et al, 2022 ), this model emphasizes how environmental stimuli lead to cognitive and affective responses (i.e., perception, experience, and evaluation), which in turn trigger certain psychological responses (i.e., attitudinal and behavioral responses) (Mehrabian and Russell, 1974 ).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Wang

Ning

et al. 2022

Front. Psychol.

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Shopping cart abandonment remains a challenge for many e-retailers despite the continued growth of the e-commerce industry worldwide. However, the issue of online shopping cart abandonment (OSCA) has not been explored extensively in the literature. Grounded by the stimulus-organism-response (S-O-R) model, this study explores a sequential mediation model comprising consumers' wait for lower prices as an antecedent, hesitation at checkout and OSCA as mediators, perceived transaction inconvenience as a moderator, and decision to buy from a land-based retailer (DBLR) as an outcome. An online questionnaire was designed and distributed to 883 online consumers in Mainland China. Partial least squares-structural equation modeling (PLS-SEM) was employed to analyze the survey data. The results show that waiting for lower prices positively influences hesitation at checkout, and subsequently, impacts both OSCA and DBLR. Hesitation at checkout and OSCA play sequential mediating roles in the framework path. In addition, perceived transaction inconvenience strengthens the relationship between waiting for lower prices and hesitation at checkout. Overall, this study contributes to theory and serves as a guideline for e-retailers in reducing the OSCA rate.

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“…In many countries, more than 50% of people who own phones possess smartphones and this has made mobile phones the quickest channel for mobile commerce around the world. Consumers use mobile commerce for specific transactions such as ordering for mobile fast foods [20], mobile transport [21], mobile banking [22], mobile payment [23], mobile learning [24], and mobile health [25]. Some researchers claim that mobile commerce and its applications [26] are a rising area as researchers continue to show their interest in this field for research.…”

Section: A Smartphones and Mobile Shoppingmentioning

confidence: 99%

Increasing User Satisfaction of Mobile Commerce using Usability

Lynn¹,

Sourav²,

Setyohadi³

2020

IJACSA

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Online shopping continues to simplify people's way of life in the present world. People no longer need to physically visit stores to buy items for home use or other purposes. This can be done online using mobile applications to order for preferred items, which can be delivered in return. However, the increase in the features of mobile applications and mobile devices makes usability testing a necessary aspect in today's advancement of technology. This paper uses an experiment-based usability testing evaluation on Lazada Indonesia mobile application to understand four usability factors, namely, ease of use, efficiency, functionality, and satisfaction. The test was performed using 40 participants and all were students from Universitas Atma Jaya Yogyakarta, Universitas Gadjah Mada, and Universitas Sanata Dharma. These performed 6 tasks on the mobile application and later answered a questionnaire to capture their views concerning the usability of the mobile application. The results were analyzed using SPSS software and descriptive statistics were displayed using standard deviation and arithmetic means. The results from the evaluation showed that the mobile application is easy to use, efficient, and has good functionality. However, some issues were mentioned by participants which indicated that users were not fully satisfied with the mobile application. Therefore, this calls for designers to consider these usability issues to increase user satisfaction.

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Feeling hungry? let's order through mobile! examining the fast food mobile commerce in China

Cited by 73 publications

References 62 publications

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Purchasing Intentions toward Fast Food: The Mediating Role of Consumer Attitudes toward Fast Food

Why Do Some Consumers Still Prefer In-Store Shopping? An Exploration of Online Shopping Cart Abandonment Behavior

Increasing User Satisfaction of Mobile Commerce using Usability

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