Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neoburlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when 'postphenomenological' research methods are employed; and that nostalgia is its driving force. Keywords Neo-burlesque, nostalgia, reconsumption, retro 'Can't repeat the past?. .. Why of course you can!' Thus speaks F. Scott Fitzgerald in his seminal novel, The Great Gatsby. Thus also speaks Maureen Corrigan (2014) in her study of reader responses to The Great Gatsby. The repetition is entirely apt, because she reveals that Fitzgerald's masterpiece works its imperishable magic when read for the second time. First time readers tend to regard the classic as 'a boring novel about rich people' (Corrigan, 2014: 3). Reacquaintance, however, makes the heart grow fonder. And repeated reacquaintance makes it grow fonder still. The process Corrigan so cogently describes is called 'reconsumption'. According to Russell and Levy (2012), who noted, named and empirically investigated the construct, reconsumption is the act of rereading a favourite book, revisiting a fondly remembered place, rewatching a much-loved movie or re-experiencing hedonic experiences more generally. Reconsumption, they contend, is