Feminism Discourse in Different Gender-Temperament Social Media

Abstract

With the development of social media platforms, digital feminism has grown up in cyberspace. Many research pays attention to one case or one platform in the digital feminism study, while few studies focus on the comparison of feminism in the social media of the different features. This study can fill this gap and compare feminism on Weibo, Bilibili, and RED through the social figure of Yang Li. Through the literature review and text analysis, the program analyzed the discourse of each platform. The study argues that the main topic of feminism discourse varies from platform to platform, which is largely influenced by the gender temperament of social media: Weibo, Bilibili, and RED, three social media platforms which focus on masculinity, professional code, and model building respectively.