While existing research offers an understanding of the antecedents, forms, and consequences of resistance to gender equality work in organizations, studies primarily regard resistance as a challenge to be overcome or as something that can at times be beneficial for change. In this paper, we argue that resistance shapes gender equality work. We focus on covert forms of resistance and give voice to experts in Finland and Sweden who work for gender equality in organizations. Analyzing the discursive politics involved in (de)legitimizing and (de)politicizing equality work, we elucidate how experts deal with resistance by shaping the meaning of equality and working for it. Our findings suggest that covert resistance undermines the quest for gender equality by molding the conditions for how equality work can be done, thus influencing what it can achieve in organizations and in society.