FENOMENA KOPI KEKINIAN DI ERA 4.0 Ditinjau dari Marketing 4.0 dan Teori Uses and Effect

Alfirahmi, Alfirahmi

doi:10.31334/ljk.v3i1.410

Cited by 17 publications

(17 citation statements)

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“…Salah satu peluang yang ada yaitu dengan cara memaksimalkan hasil olahan kopi yang dapat dinikmati oleh seluruh golongan. Alfirahmi menjelaskan jika mengacu pada perkembangan generasi kopi saat ini, kopi bukan lagi dilihat sebagai minuman orangtua, tetapi menjadi trend sendiri dengan menjadikannya sebagai gaya hidup anak muda [7]. Saat ini produk kopi sudah tidak sebatas bentuk biji dan bubuk saja, melainkan adanya olahan yang sangat variatif.…”

Section: Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1...unclassified

Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1 Kota Malang Melalui Pelatihan Pengolahan Kopi Lokal Menjadi Produk Kekinian

Sugiri

Priatmoko

Sudarmawan

2022

Jurnal Penelitian Pengabdian Masyarakat

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One of the social reintegration efforts for clients or assisted residents of the Class I Penitentiary of Malang City is economic empowerment. This effort aims to make the inmates have economic independence and are able to interact socially again in the community. This empowerment activity is carried out in the form of providing training on processing coffee beans into contemporary products to support these efforts. The research team used the Participatory Action Research (PAR) method with four stages, namely planning (plan), implementation (action), observation (observe), and reflection (reflect). Analysis of the results of the activities shows that in general, the training activities that have been carried out have not fully resolved the problems faced by the assisted communities. This shows that some of the activity targets that have been set have not yet been achieved. In order to achieve of these targets requires the support of universities that oversee the implementation of the service program. However, the two target activities that have been set have been well achieved, namely increasing the skills of participants in processing coffee and opening up participants' insights about the coffee business/business as well as the opportunities and challenges in the Greater Malang area. Considering the expectations of the assisted communities who want sustainable assistance until a joint business is formed. Therefore, UIN Maulana Malik Ibrahim Malang together with the Class 1 Penitentiary of Malang City needs to strengthen cooperation and design further mentoring programs for the inmates.

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Section: Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1...unclassified

Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1 Kota Malang Melalui Pelatihan Pengolahan Kopi Lokal Menjadi Produk Kekinian

Sugiri

Priatmoko

Sudarmawan

2022

Jurnal Penelitian Pengabdian Masyarakat

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“…Pesatnya pertumbuhan di industri jasa makanan dan minuman juga memicu tumbuhnya berbagai bentuk konsep baru dari bisnis seperti konsep penataan tempat yang dibuat menarik, dan lain lain. Salah satu usaha yang sangat booming di kalangan anak muda saat ini adalah usaha yang bergerak di bidang kedai kopi atau coffee shop (Alfirahmi, 2019).…”

Section: Pendahuluanunclassified

Strategi Pengembangan Usaha Kedai Kopi “Kandera Coffee” Denpasar Bali menggunakan Metode Swot dan QSPM

Damariyanti¹,

Hartiati²,

Yoga³

2021

JRMA

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The rapid growth in the food and beverage service industry has also triggered the growth of new various concepts of business, one of which is the coffee shop. One of the coffee shop in Denpasar, namely Kandera Coffee, which has only been established since May 2020, doesn’t know yet the right strategy for developing their business. This study aims to determine the quadrant position of the Kandera Coffee shop when viewed through internal and external factors using the Internal-External Matrix and determine the appropriate priority development strategies for the the Kandera Coffee shop business. The methods used are SWOT and Quantitative Strategic Planning Matrix (QSPM). The research data were obtained from 5 expert respondents. The results showed that Kandera Coffee had 7 strengths, 5 weaknesses, 5 opportunities and 4 threats. Internal factors that influence the strength factor in the development of the Kandera Coffee business, namely the consistency of the taste of the product and service (0.29) and the weakness factor, namely the layout of Kandera Coffee shop is less ergonomic (0.13) and not very well known to the public (0, 13). While the external factors that influence the opportunity factor, namely build good relationship with customers (0.36) and the threat factors that influence, namely the level of coffee shop competitors is getting higher (0.34). The position of the Kandera Coffee shop is in cell V (five). This position is (hold and maintain) keep and maintaining with score the Interal Factor Evaluation (IFE) is (2.20) and External Factor Evaluation (EFE) is (2.56). Cell V consists of market penetration strategies and product development. The strategic priority order obtained based on the QSPM matrix is to provide the best service to customers (4,94), expand marketing on advertising and social media (4,87), improve product quality and maintain consistency of taste (4.63), develop a cozy coffee shop concept (4,61), give discounts to customers (4,59), and add a variety of coffee and food menus (4,10). Keywords : business development strategy, coffee shop, Quantitative Strategic Planning Matrix (QSPM), SWOT

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“…Meanwhile, the development of technology and online transportation becomes a container that can be used by coffee shops in connecting consumers (Alfirahmi, 2019). The trend of milk coffee giving rise to many brands of milk coffee shops such as Kulo Coffee, Janji Jiwa, Kopi Kenangan, Kopi Soe, and Jokopi are the five most popular according to Indonesian people (Cahya, 2019).…”

Section: Introductionmentioning

confidence: 99%

Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)

Abdurrahman¹,

Daryanto

Nuraisyah

2021

brcs

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In the 4.0 era, coffee consumption during the 2016-2021 period is predicted to grow an average of 8.22 percent per year. Coffee milk is the best-selling product in the industry. Meanwhile, the development of technology and online transportation allows consumers to order food and beverages from home. This brings the concept of a new coffee shop business model; it is called Coffee to Go. There are so many Coffee to Go in Bogor City, which makes the industry more competitive. This study aims to know Katuhu Coffee's consumer target's characteristics and consumer behavior, customer satisfaction index of Katuhu, importance and performance index of Katuhu Coffee's marketing mix, and formulate marketing strategies for Katuhu Coffee. This research uses the importance-performance analysis (IPA) and customer satisfaction index (CSI) method. The CSI of Katuhu Coffee is 77.2 percent with menu variants, convenient place, doing endorsement, and doing promos in online stores are the attributes need to be fixed. The resulting strategy based on priority includes (1) Innovative menus and product size for coffee and non-coffee menus; (2) Increasing online store promos; (3) Increasing doing endorsement and Instagram ads; (4) Increasing convenience in offline store services; and (5) Expanding Katuhu Coffee sales channel.

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FENOMENA KOPI KEKINIAN DI ERA 4.0 Ditinjau dari Marketing 4.0 dan Teori Uses and Effect

Cited by 17 publications

References 0 publications

Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1 Kota Malang Melalui Pelatihan Pengolahan Kopi Lokal Menjadi Produk Kekinian

Pemberdayaan Warga Binaan Balai Pemasyarakat (Bapas) Kelas 1 Kota Malang Melalui Pelatihan Pengolahan Kopi Lokal Menjadi Produk Kekinian

Strategi Pengembangan Usaha Kedai Kopi “Kandera Coffee” Denpasar Bali menggunakan Metode Swot dan QSPM

Coffee to Go Marketing Mix (7P) Analysis to Improve Customer Satisfaction (Case Study Katuhu Coffee)

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