Zr-modified Auruvillius family of lanthanum bismuth titanate, namely Bi 3.25 La 0.75 Ti 3¡x Zr x O 12 (BLTZ, x D 0, 0.1, 0.3, 0.5, 0.7 and 1), was prepared by solid-state reaction method. Dielectric properties of the ceramics were studied as a function of temperature. Hysteresis measurements were also performed. Among the composition, Bi 3.25 La 0.75 Ti 2.9 Zr 0.1 O 12 (BLTZ1) showed large remnant polarization compared to the promising ceramic, namely Bi 3.25 La 0.75 Ti 3 O 12 . The results were corroborated with the pyroelectric, electric polarization and Raman spectroscopic data.