“…While the intersection of cultural memory and rhetoric varies from examinations of rituals to social discourses, within rhetoric and argumentation studies there have been two particular artifacts of interest: the commemorative memorial (C. Blair, 1999;Bodnar, 1993;Haines, 1986;Linenthal, 1993) and the educational museum (Andermann & Arnold-de Simine, 2012;Crane, 2000Crane, , 2006Edge & Weiner, 2006;Hansen-Glucklich, 2014;Hein, 1998;MacDonald, 2006;Sodaro, 2018;Tzortzi, 2011;Williams, 2007). However, the postmodern development of the hybrid memorial museum (Bernard-Donals, 2016;Dickinson et al, 2010;Obermark, 2019;Paliewicz & Hasian, 2016, 2019Sodaro, 2018)-designed to deal with the horrors and complexities of the Holocaust (Levy & Sznaider, 2002)has not yet received the same level of attention. In this article, I therefore expand upon the rhetorical and memory studies literature by taking a cross-disciplinary approach that brings together postmodern and new museological theory with multimodal argumentation theory and rhetorical criticism.…”