FIJI Water, water everywhere: Global brands and democratic and social injustice

Jones, Catherine Ann; Murray, Warwick E.; Overton, John

doi:10.1111/apv.12144

Cited by 8 publications

(6 citation statements)

References 12 publications

(15 reference statements)

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“…Water bottlers have been unable to provide any ethical framework to justify the sale of water bottles and its environmental consequences [82]. It is also difficult for water bottlers to claim moral grounds when they can only recycle or reuse less than 20% of the water bottles that they produce [83]. Ethics require water bottlers to cease distributing more plastics and join local communities to collect and safely dispose of the millions of metric tons of plastic waste across the globe.…”

Section: Environmental Concernsmentioning

confidence: 99%

Ethics of Manufacturing and Supplying Bottled Water: A Systematic Review

Silva

2024

Sustainability

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Bottled water is one of the most consumed healthy beverages in the world. At a compounded annual growth rate (CAGR) of 5.3%, bottled water sales may surpass USD 500 billion by 2030. While this indicates how popular bottled water is among consumers, it does not underscore various ethical concerns raised against the product and its business concept. The purpose of the paper is to investigate the ethics of manufacturing and supplying bottled water. It uses a systematic review of the literature through the PRISMA method to determine the major ethical concerns surrounding these topics. A total of 107 articles were identified, and 31 were subjected to further reviews and analysis. The study found that the manufacturing and supply of bottled water may be unethical if it ends in deliberate pollution and artificial scarcity. Water is an essential product that should be made available and accessible freely to support lives. The use of bottled water has benefits because pollution is removed during processing, which prevents the spread of diseases. In addition, it is practical to transport and consume it. Water bottlers, however, seek to convert water into an exclusive product for profits. This draws attention to the ethics of justice, care, and professionalism which collectively protect consumers against corporate greed and exploitation. Water bottlers contribute to significant environmental pollution and have done little to recycle or reuse plastics to minimize the potential environmental damage. More than 80% of plastic bottles end up in waste and may be washed down into the oceans where they affect the marine ecosystem.

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Section: Environmental Concernsmentioning

confidence: 99%

Ethics of Manufacturing and Supplying Bottled Water: A Systematic Review

Silva

2024

Sustainability

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“…It's earth's finest water"-accompanied with images of innocent-looking children in a serene tropical location. However, as pointed out by Jones et al (2017), "FIJI Water is not from a source surrounded by a tropical rainforest or the sort of coastal or floral environments evident on their packaging...FIJI Water's glamorous packaging bears little resemblance to the environmental reality that at its source point" (pp. 119-20).…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action

Lin

2021

Social Sciences

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As the bottled water market is projected to grow continuously worldwide, so is the plastic waste that pollutes the environment. The beverage industry’s marketing campaigns have played an important role in sustaining the popularity of bottled water. Social science theory-based empirical research examining how consumers make bottled water consumption decisions remains limited. To help fill this literature gap, the current study tested a conceptual framework to explore the influence of trust in bottled water advertising and perceived product knowledge on consumer beliefs about bottled water, in conjunction with theory of reasoned action. The study surveyed a sample of college students in the U.S. (N = 445). Findings showed that greater trust in bottled water advertising as well as more false knowledge and less factual knowledge were significantly related to consumer beliefs about bottled water’s product content and image. Furthermore, more favorable cognitive beliefs, affective beliefs, attitude and perceived subjective norms toward bottled water consumption were positively related to purchase intention. To reduce bottled water purchase among young adults, it would be beneficial to utilize marketing strategies to popularize and normalize carrying a reusable water bottle as an environmentally friendly habit and a preferred lifestyle choice.

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“…Following two decades of coups and political instability, Fiji is now considered a stable democracy. The government embraced neoliberal reform in the 1990s, although more recently it has turned to a “more assertive economic nationalism” (Jones et al, , p. 116). Throughout this time, tourism has been one of the few industries that has provided sustainable economic opportunities (Overton et al, ).…”

Section: Fiji Development and Volunteeringmentioning

confidence: 99%

Global encounters: Voluntourism, development and global citizenship in Fiji

McLennan

2019

Geographical Journal

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This paper explores the rise of voluntourism in Fiji, a country reliant on tourism but which is a relatively new market for voluntourism. It draws from research examining the role of voluntourism in development through a case study of the experiences and discourse of voluntourists, a host community, and the staff of a commercial voluntourism organisation in Fiji. While voluntourism is the focus of significant and necessary critique, this research showed that narrow conceptions of what the outcomes of voluntourism should be – usually articulated as development or global citizenship – do not adequately account for the complex web of relationships and impacts that result from the voluntourism encounter. Instead, in this research a more complex picture emerged of the encounters facilitated by the voluntourism experience; the multiple relationships formed between volunteers and hosts; and the learning that took place, particularly within home stays. In this paper these encounters are explored using a wide‐angled view of development, drawing on Hart's (2001; Progress in Human Geography, 25, 649–658) conception of d/Development, to explore the relationship between development and global citizenship and how these are shaped by, and interact with, historical and contemporary global processes; from colonialism to commercialised volunteering. As such, this paper argues for a more nuanced and reflective approach to voluntourism and voluntourists, one which does not overlook the critiques, but which acknowledges the ways in which voluntourism encounters are shaping broader development trajectories within the contexts in which they occur; and for more attention to be paid to the way in which the discourses of global citizenship and development are co‐articulated and expressed in voluntourism practices.

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FIJI Water, water everywhere: Global brands and democratic and social injustice

Cited by 8 publications

References 12 publications

Ethics of Manufacturing and Supplying Bottled Water: A Systematic Review

Ethics of Manufacturing and Supplying Bottled Water: A Systematic Review

Exploring Bottled Water Purchase Intention via Trust in Advertising, Product Knowledge, Consumer Beliefs and Theory of Reasoned Action

Global encounters: Voluntourism, development and global citizenship in Fiji

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