Analyses of fi lm tourism often stress the fact that it is a chimeric phenomenon, diffi cult to manage and transient. Thus, it is important to create permanent attractions that would draw fi lm lovers, irrespective of the changing conjuncture on the tourist and fi lm market. Those can be, for instance, fi lm museums. As a result of the conducted inventory (size and character of collection, topic of exposition, additional activity, etc.) more than a dozen facilities of museum character whose expositions are in diff erent ways connected with cinematography were identifi ed in Poland. They were divided into fi ve groups: fi lm museums proper, halls of memory, institutions related to museums, other museums connected with fi lm and defunct museums (closed down). The second part of the paper characterises visitors to four institutions (Museum of Cinematography in Lodz, Oskar Schindler's Enamel Factory in Krakow, Bedtime Cartoons Museum in Rzeszow, Kargul and Pawlak Museum in Lubomierz). On the basis of the available general museum statistics, the level of frequency, visitors' structure (including characteristics of typical visitors) and seasonality of the tourist traffi c were determined. Oskar Schindler's Enamel Factory in Krakow is a rarity against all the other facilities. Due to the number of visitors (over 400 thousand) and the range of impact (prevalence of foreign tourists), it has an international status. In turn, the potential of other museums has, so far, been poorly used.