The main focus of this study is placed on depiction of
spousal relationship in prime time dramas of Pakistani
television channel. In order to collect a quantitative baseline
information on the topic, the study utilized message system
analysis of the social reality of spousal relationship
portrayed in prime time dramas of Pakistani television
channel. For probability sampling, a 6-day week was
constructed from July 2020-June 2021. The results of
analysis revealed that Pakistani prime time dramas show
both healthy and unhealthy aspects of spousal relationship.
However, unhealthy aspects are shown more frequently than
the positive aspects. The present study also concluded that
sacrifice, lies, fraud, materialism, criticism and selfishness
were more frequently depicted with respect to wives while
support, dominance, aggression, infidelity, relationship
commitment and romantic gestures were associated with
husbands.