This study aims to analyze the influence of subjective norms, perceived returns, and financial literacy on female students' interest to invest in shares. This research is quantitative. The sample used was 80 female students who came from the economic faculty, Universitas Pendidikan Ganesha. The sampling technique is convenience sampling. Data were collected through a questionnaire that was measured using a 1-5 Likert scale. The analysis model uses multiple linear regression. The results showed that subjective norms, perceptions of return, and financial literacy had a positive and significant effect on female student interest in investing in stocks. The planned behavior theory states that students behave according to their conscious intentions, which are based on rational calculations, as well as about how other people will see the behavior. Researchers can then add other independent variables that influence female student interest in stock market investing, such as capital market training, economic situation, and motivation.