Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)

Akmeşe, Halil; Aras, Sercan; Akmeşe, Kadriye Alev

doi:10.1016/s2212-5671(16)30281-7

Cited by 24 publications

(32 citation statements)

References 10 publications

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“…The results of the two-tails correlation of Pearson show that the social media activities of a business are only partly linked to financial performance and not tied to the reputation of a company. Akmese et al (2016) is about the association between financial performances of eleven tourism enterprises trading on BIST for 2014 analysis and evaluation on the basis of information gained from the public disclosure platform and BIST's official Web site based on the link between net sales, price/earnings ratios, etc.) and efficient social media usage.…”

Section: Empirical Reviewmentioning

confidence: 99%

“…The way companies connect with existing and expected clients is significantly modified by technological improvements, more market competitors, mundialisation, economic developments, dynamic buying patterns and changing environment (Njeri, 2014;Siamagka et al, 2015). Compelling firms adapt quickly and skillfully to achieve a competitive edge compared to other competitors in order to improve their business performance (Dodokh, 2017).Organizations are therefore required to build livelihoods and advances methods (Franco et al, 2016).The participation of organizations in social media use is one of these techniques (Akmese et al, 2016). The adoption and use of the social media has lately earned prominent attention among enterprises, such as in several different sectors (Icha and Agwu, 2016).…”

Section: Introductionmentioning

confidence: 99%

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Social Media Adoption for Customer Relations and Organizational Effectiveness of Deposit Money Banks in Bayelsa State, Nigeria

Tubonimi¹

2021

ijmra

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This study examined the relationship between social media adoption for customer relations and organizational effectiveness of deposit money banks in Bayelsa State. The objectives of this study was to examine the relationship between social media adoption for customer relations and the measures of organizational effectiveness (goal attainment and competitiveness), these guided the formulation of the research hypotheses as well as the development of the research questionnaire. One hundred and thirty six copies of the research questionnaire were distributed to respondents who are bank management cadre employees cutting across the five deposit money banks constitute the sample size for this study which were determined using the Taro Yamane’s sample size determination formula. However, only one hundred and ten (110) copies of the questionnaire were valid for the analysis, these valid questionnaire were analyzed using the Spearman’s Rank Order Correlation Coefficient and the summary of our results revealed that strong positive relationship exist between social media adoption for customer relations and the measures of organizational effectiveness. The study thus concluded that social media communication ensures a better performance for the deposit money banks in Bayelsa State and consequently, organizational effectiveness. Based on the findings the following recommendations were proffered: Management of the deposit money banks in Bayelsa State and indeed other States should build a strong media space that will create an opportunity for the banks to reach out to their various customers in an effective interrelations that will allow the banks identify and define the challenges of customers and work fast to resolve such challenges; deposit money banks should create an active social media platform the will allow a two way flow of information between the banks and their customer to enable entertain customers complains and make quick and swift response to attend to the general needs of their customers.

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Section: Empirical Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Media Adoption for Customer Relations and Organizational Effectiveness of Deposit Money Banks in Bayelsa State, Nigeria

Tubonimi¹

2021

ijmra

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“…Based on the qualitative method for data analysis, the findings revealed to different performances and point of views of the firms' SMU in terms of new marketing strategy. Akmese et al (2016) analyzed and evaluated the association between financial performance (market value, net sales, net profits, price/earnings ratio etc.) and efficient usage of SM for eleven tourism enterprises being traded on BIST for the year 2014 based on a data obtained from public disclosure platform and official web site of BIST.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…As can be seen from the above studies, previous researches have investigated the effect of SMU on organizational performance of companies from various industries as telecommunication (Nyambu, 2013), advertising (Smits and Mogos, 2013;Mwangi and Wagoki, 2016) manufacturing (Surin and Wahab, 2013), tourism (Akmese et al, 2016), microfinance (Daowd, 2016;Okari, 2017) and hotel (Tajvidi and Karami, 2017). In various countries such as Kenya (Nyambu, 2013;Njeri, 2013;Mwangi and Wagoki, 2016;Okari, 2017), Malaysia (Surin and Wahab, 2013;Tajudeen, 2014;Parveen et al, 2015), Finland (Karjaluotort et al, 2015, Iran (Vazifedoost and Farzin, 2015) and Portugal (Franco et al, 2016).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Consequently, organizations are forced to seek to develop strategies for existence and progress (Franco et al, 2016). One of these strategies is organizations' involvement in social media usage (SMU) (Akmese et al, 2016). SMU has lately gained quick notability among businesses as in several other sectors (Icha and Agwu, 2015) and have arisen as a revolutionary internet-related technology (Kaplan and Haenlein, 2010).…”

Section: Introductionmentioning

confidence: 99%

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The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries

Mahboub¹

2018

IJEBA

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Most of the studies on social media usage (SMU) are based on the individual view while some are from the organizational viewpoint. Nevertheless, most of these studies were conducted in developed economies and concentrated on large organizations. However, not many studies have examined the actual impact of SMU on performance of banking sector. This research, therefore, fills this gap by looking at the SMU-specifically Facebook usagein the banking sector of twelve different countries in the Middle East and North Africa (MENA) region. The data is drawn from the annual reports of 102 banks as well as from Social-baker database during the period of 2012-2016. Seven simple linear regression models are applied to find the impact of SMU on each facet of bank performance. The results of the research indicated a positive significant impact of SMU on financial and non-financial performance of banks in MENA countries in terms of profitability, growth and environmental performance. Therefore, this research recommends that managers of the banking sector in MENA countries should be conscious that their banks' performance could be enhanced by developing capabilities and competences related to SMU and by having a strong intention to use these tools.

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Impact of Social Media Usage on MENA Countries Economy

Ghorfi

Hatimi

2020

Business and Social Media in the Middle East

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Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)

Cited by 24 publications

References 10 publications

Social Media Adoption for Customer Relations and Organizational Effectiveness of Deposit Money Banks in Bayelsa State, Nigeria

Social Media Adoption for Customer Relations and Organizational Effectiveness of Deposit Money Banks in Bayelsa State, Nigeria

The Impact of Social Media Usage on Performance of the Banking Sector in Middle East and North Africa Countries

Impact of Social Media Usage on MENA Countries Economy

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