2021
DOI: 10.22158/ibes.v3n4p23
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Financial Technologies for Accepting Transactions Using Block Chain Technology and Crypto Currency in Digital Marketing

Abstract: Recently, block chain technology as an innovative technology has attracted attention and spread. Its potential benefits have led organizations to decide to adopt the technology. Therefore, this research aims for FinTech start-ups to accept financial transactions using block chain technology and crypto currency in digital marketing for the use of users. The present study is a survey and a researcher-made questionnaire. The statistical population of this study includes experts in the field of cryptocurrency and … Show more

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Cited by 4 publications
(4 citation statements)
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“…The UAE financial sector is under pressure to modernize and collaborate with emerging FinTech companies [5]. This digital transformation is crucial for staying competitive and adapting to the changing landscape.…”
Section: Problem Statementmentioning
confidence: 99%
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“…The UAE financial sector is under pressure to modernize and collaborate with emerging FinTech companies [5]. This digital transformation is crucial for staying competitive and adapting to the changing landscape.…”
Section: Problem Statementmentioning
confidence: 99%
“…Another example where FinTech has developed an explosion is the investment and savings advantage of financial banking. With the development of FinTech, investment barriers were broken, and companies such as Stash, Robinhood and Acrons played a role in this regard [17]. While these applications are different in approach and each uses a combination of automated small-dollar investing and a savings method such as introducing consumers to markets and instant deposits on purchases.…”
Section: Fintech Examplesmentioning
confidence: 99%
“…Despite the myriad benefits, challenges such as regulatory hurdles, scalability issues, and market acceptance have surfaced. To navigate these challenges, FinTech start-ups are continually evolving, engaging with regulatory bodies, optimizing technological infrastructures, and fostering partnerships to enhance market penetration (Shahbandi, 2021;Gimpel et al, 2017;Saksonova & Kuzmina-Merlino, 2017;Gozman et al, 2018;Haddad & Hornuf, 2021;Brandl & Hornuf, 2020).…”
Section: Challenges and Solutionsmentioning
confidence: 99%
“…e highly digitized and networked securities trading information system reduces the production cost and intermediary links for securities companies, thus reducing the probability of errors in transactions [2,3]. e application scope of digital bonds is more extensive.…”
Section: Introductionmentioning
confidence: 99%