Recently, block chain technology as an innovative technology has attracted attention and spread. Its potential benefits have led organizations to decide to adopt the technology. Therefore, this research aims for FinTech start-ups to accept financial transactions using block chain technology and crypto currency in digital marketing for the use of users. The present study is a survey and a researcher-made questionnaire. The statistical population of this study includes experts in the field of cryptocurrency and block chain who are scientifically or experimentally familiar with this field. This study shows that FinTech introduces a new paradigm in which information technology drives innovation in the financial industry. As a changing game, FinTech is a destructive innovation that is able to stimulate traditional financial markets. Investors in emerging markets are looking for innovation to gain a foothold.

The overall purpose of this study was to investigate the relationship between customer satisfaction and customer attitude and loyalty with respect to the mediating variable of customer trust. This research is applied research in terms of purpose and descriptive correlational research in nature and method. This study’s study population is all people who have used or are using Matin Abad Eco Camp. The number of samples was determined based on the Krejcie and Morgan sampling table equal to 120 people selected by a simple random sampling method. To collect information from standard questionnaires of customer satisfaction, attitude, customer loyalty, and customer trust in a 5-point Likert scale have been used. Cronbach’s alpha was used for its reliability, and the obtained numbers indicate the appropriate reliability of the questionnaires. SPSS 24 software and PLS structural equations were used for data analysis. The results indicate that customer satisfaction is related to customer attitude, customer loyalty, and customer trust. Customer trust is related to customer attitude and customer loyalty. The results also showed that customer trust has a mediating role in establishing the relationship between customer satisfaction with customer attitude, and customer loyalty.

In the world of business and the age of information development and the emergence of new information technologies; Generation Z, due to its special feature in the focus component that leads them to a short-range of attention or decentralization and has a sophisticated filter that makes this generation extremely fast and focus on the target content and avoid ads that interest them is not; Special attention has been paid to companies to provide services and products. Born between 2000 and 2014, this new generation has conveyed to managers, business leaders, and marketers that they need to pay more attention to new and faster technologies in order to succeed in working and doing business with the next generation. What makes this generation more important than other generations in marketing; The high population of these consumers and its growing trend around the world and in the United States; Their interest in using new digital technologies towards adults, being digital natives or in other words, synchronizing with this technology almost from birth; Generation Z has a special impact on business and their willingness to buy from ethical and responsible companies and has convinced managers and marketers that in order to reach new customers, it is necessary to consider this new generation more than before and Include in the sales and marketing policies of their products or services.

Role conflict is one of the most important causes of job stress and reduced attachment and job satisfaction. Role conflict occurs when it is impossible or completely impossible to comply with one set of job requirements by accepting another set of job requirements. The main purpose of this study is to investigate the effect of stress and role conflict on entrepreneurial performance among digital businesses. The research method in this article is descriptive-analytical and survey surveys between the statistical community (employees and managers and activists of digital businesses) and data analysis using SPSS software. The results showed that job stress and role conflict have a significant inverse effect on entrepreneurial performance, and there is a significant relationship between job stress and role conflict.