Fine Lines: cosmetic advertising and the perception of ageing female beauty

Searing, Caroline; Zeilig, Hannah

doi:10.3384/ijal.1652-8670.16-290

Cited by 30 publications

(20 citation statements)

References 20 publications

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“…This form of thematic analysis is based on content analysis, but is more concerned with patterns rather than frequency. In contrast to classic content analysis, this form of thematic analysis, as used by Dodds et al (2008), draws upon empirically emergent, rather than theoretically generated themes (Searing and Zeilig, 2017). This was not about quantity, as it is a small-scale qualitative enquiry, but about the richness of the data gathered.…”

Section: Co-creativity In Practicementioning

confidence: 99%

Co-creativity: possibilities for using the arts with people with a dementia

Zeilig

West

Williams

2018

QAOA

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Purpose-The purpose of this paper is to explore the concept of co-creativity in relation to artistic practice with people with a dementia. The aim of the discussion is to outline how co-creativity offers fresh approaches for engaging artists and people with dementia, can contribute to less restrictive understandings of "creativity" and above all, expand the understanding of people with a dementia as creative, relational and agential. Design/methodology/approach-In order to examine current conceptions of co-creativity and to inform the artistic practice, relevant literature was explored and eight expert interviews were conducted. The interviews were thematically analysed and are included here. Findings-This paper consequently demonstrates that improvisation, structure, leadership and equality are central elements of co-creative processes and outlines how co-creativity can offer fresh insights into the way in which the arts can engage people with a dementia, the relationship between creativity and dementia and the transformative potential of the co-creative arts for those living with a dementia. Research limitations/implications-The paper discusses some of the difficulties that are inherent a co-creative approach, including power relations and the limitations of inclusivity. Due to ethical restrictions, the paper is limited by not including the perspectives of people living with a dementia. Practical implications-This paper paves the way for future research into co-creative processes in a variety of different contexts. Social implications-A more nuanced understanding of co-creativity with people with dementia could challenge the dominant biomedical and social paradigms that associate "dementia" with irretrievable loss and decline by creating opportunities for creative agency. Originality/value-This exploration of co-creativity with people with dementia is the first of its kind and contributes to the wider understanding of co-creativity and co-creative practice.

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Section: Co-creativity In Practicementioning

confidence: 99%

Co-creativity: possibilities for using the arts with people with a dementia

Zeilig

West

Williams

2018

QAOA

Self Cite

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“…As beauty ideals and advertising strategies are closely connected to the culture of its target audience, different themes may emerge from advertisements from different parts of the world. Interestingly, although cultures differ across the world, the characteristics portrayed as beauty ideals across cultures have proved to bear some similarities to one another (Searing & Zeilig, 2017;Itkin, 2010;De Cort, 2009;Kaur, Arumugam, & Norimah, 2013).…”

Section: Construction Of Beauty Ideals In Advertisementsmentioning

confidence: 99%

“…In Western countries, the most common theme in cosmetics advertisements is aging. In the words of Searing and Zeilig (2017), Western beauty ideals put high regard to youthfulness. The pressure to stay youthful is immensely felt by women, and the anti-aging sector of the skincare market is expected to expand further as the anti-aging skin care products are one of the most commonly marketed in the West (ibid.).…”

Section: Construction Of Beauty Ideals In Advertisementsmentioning

confidence: 99%

Perpetuating Beauty Ideals through Health and Beauty Claims in TV Promotional Segment

Abdullah¹,

Wahab²,

Noor³

et al. 2019

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Health and beauty have been proposed as mutually inclusive physical and psychological constructs, mediated by one's own personal emotional and spiritual state of well-being. While it has been widely accepted that health and beauty are interrelated in the sense that beauty reflects one's inner health, there has been a worrying trend in which health is exploited in peddling beauty products and vice versa. In understanding how health has been commoditized in the beauty market, this study examines the manner health in the name of beauty, have been constructed in propagating beauty ideals and hegemonic values in a popular daily television program in Malaysia, Wanita Hari Ini (WHI). The findings concluded that within the prevalent capitalist hegemony, health had been turned into an apparatus in selling beauty. For the product owners, it is not about promoting health in gaining beauty, but rather about capitalizing on health because it can sell beauty.

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“…Sesuai dengan definisi iklan, iaitu bertujuan mendapatkan perhatian khalayak, iklan produk kecantikan wanita sememangnya bertujuan menarik perhatian wanita yang nalurinya mahu sentiasa kelihatan cantik. Menelusuri sejarah iklan berkaitan produk kecantikan wanita, Jones (dipetik dari Searing & Zeilig, 2017), menyatakan sejarah iklan kosmetik dan penjagaan kulit telah berusia sekurang-kurangnya satu abad. Penyataan ini secara tidak langsung menggambarkan bahawa penggunaan produk kecantikan pastilah telah berlaku lebih awal daripada tempoh tersebut (Searing & Zeilig, 2017).…”

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“…Menelusuri sejarah iklan berkaitan produk kecantikan wanita, Jones (dipetik dari Searing & Zeilig, 2017), menyatakan sejarah iklan kosmetik dan penjagaan kulit telah berusia sekurang-kurangnya satu abad. Penyataan ini secara tidak langsung menggambarkan bahawa penggunaan produk kecantikan pastilah telah berlaku lebih awal daripada tempoh tersebut (Searing & Zeilig, 2017). Iklan ini pula boleh ditemui di mana-mana sahaja seperti yang dinyatakan oleh DeBelen (2016), advertisements for makeup are everywhere, both on the street and online dan ini sekali lagi membuktikan bahawa wanita mementingkan kecantikan dan penampilan diri.…”

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Kata Kerja dan Hubungan Leksikal Dalam Iklan Produk Kecantikan Wanita

Zahid

2019

ILS

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Iklan komersial adalah satu bentuk pembujukan dalam usaha mempengaruhi khalayak sasaran tentang pandangan atau keputusan membeli. Iklan produk kecantikan wanita merupakan salah satu daripadanya. Analisis dilakukan pada iklan dua jenama terkenal, iaitu D’HERBS dan Vida Beauty dengan fokus analisis pada kata kerja yang digunakan dalam slogan dan keterangan produk kecantikan muka. Kajian ini bertitik tolak daripada kajian yang telah dilakukan oleh Leech (1966) tentang kata kerja yang lazim digunakan dalam iklan. Kajian ini mempunyai dua objektif, iaitu mengenal pasti kata kerja yang lazim digunakan dan menganalisis hubungan leksikal yang wujud pada kata kerja yang lazim digunakan. Terdapat empat metod yang diaplikasi, iaitu kajian pustaka, syot layar, analisis frekuensi dan analisis teks. Dapatan kajian ini memperlihatkan antara kata kerja yang lazim digunakan dalam iklan kecantikan muka adalah “mencerah/mencerahkan”, “merawat”, “membantu” dan “melembap/melembapkan”. Hubungan leksikal yang terbentuk daripada kekerapan kata kerja yang digunakan membentuk lapan kelompok sinonimi dan tiga kelompok antonimi. Kesimpulannya, pengiklan memilih kata yang tepat dalam mempengaruhi khalayak sasaran dan bermakna positif sebagaimana yang dinyatakan oleh Leech (1966) dan Dyer (1982).

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Fine Lines: cosmetic advertising and the perception of ageing female beauty

Abstract: Fine Lines is a study investigating the language used in adverts for female facial cosmetics (excluding makeup) in UK Vogue magazine.

Cited by 30 publications

References 20 publications

Co-creativity: possibilities for using the arts with people with a dementia

Co-creativity: possibilities for using the arts with people with a dementia

Perpetuating Beauty Ideals through Health and Beauty Claims in TV Promotional Segment

Kata Kerja dan Hubungan Leksikal Dalam Iklan Produk Kecantikan Wanita

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