“…In that respect, we have developed a location choice model at a micro‐level having as a case study the Lyon urban area in France. While the majority of previous works address location choices of economic at a country (Frenkel, Shefer, Koschatzky, & Walter, ), region (Holl, ) or commune level (Manjón‐Antolín & Arauzo‐Carod, ), this work is considering an intraurban area as a spatial unit. Knowledge at such a detailed level of analysis can highlight the heterogeneities of location attributes emerging locally (Beaudry & Schiffauerova, ; Holl, ).…”