2021
DOI: 10.1007/978-3-030-67338-3
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Firm Competitive Advantage Through Relationship Management

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Cited by 6 publications
(6 citation statements)
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“…Other factors include localisation, loyal employees, financial situation, and good relations with customers or the authorities. In a market with differentiated products, companies can achieve high and sustained profits using strategic goals, portray the product as unique through advertising, as well as secure loyal customers [Deszczynski (2021)]. Firms can offer client-specific solutions, which increases loyalty [Muller and Zenker (2001)].…”
Section: Profitability and Degree Of Profit Persistence-theory And Li...mentioning
confidence: 99%
“…Other factors include localisation, loyal employees, financial situation, and good relations with customers or the authorities. In a market with differentiated products, companies can achieve high and sustained profits using strategic goals, portray the product as unique through advertising, as well as secure loyal customers [Deszczynski (2021)]. Firms can offer client-specific solutions, which increases loyalty [Muller and Zenker (2001)].…”
Section: Profitability and Degree Of Profit Persistence-theory And Li...mentioning
confidence: 99%
“…The relationship capital that can be obtained thanks to such intermediaries is not particularly high and varies greatly across firms' home countries (Marano et al, 2016). It seems mainly to reinforce the establishment of the initial level of contractual trust (Deszczyński, 2021). Still, the relatively insignificant investment of time and financial resources makes this strategy a safe option.…”
Section: Discussionmentioning
confidence: 99%
“…However, at this juncture we should first conceptualize the actual term. Relationship capital can be defined as the set of an organization's implicit intangible resources, an outcome of continuous (in) formal interactions inducing useful knowledge and leading to the development of beneficial positive associations with the organization and its representatives (Deszczyński, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Secondly, firms should pay attention to matching the characteristics of their own enterprises when organizing and managing relationship learning. Although the construction of external relationships and the acquisition of knowledge are very important for enterprises, enterprises should pay attention to the matching and compatibility of new capabilities and existing capabilities when cultivating relevant partnerships [90]. This study explores the impact of relationship management capabilities and relationship learning on service innovation performance and finds that companies jointly cultivate the two capabilities of maintaining cooperative relationships and acquiring knowledge from cooperative relationships.…”
Section: Managerial Implicationsmentioning
confidence: 99%