We show that fore-aft asymmetry, a generic feature of living organisms and some active matter systems, can have a strong influence on the collective properties of even the simplest flocking models. Specifically, an arbitrarily weak asymmetry favoring front neighbors changes qualitatively the phase diagram of the Vicsek model. A region where many sharp traveling band solutions coexist is present at low noise strength, below the Toner-Tu liquid, at odds with the phase-separation scenario well describing the usual isotropic model. Inside this region, a 'banded liquid' phase with algebraic density distribution coexists with band solutions. Linear stability analysis at the hydrodynamic level suggests that these results are generic and not specific to the Vicsek model.Non-reciprocal (effective) interactions are interesting but rather rare in physical systems [1]. They are, however, likely to be more common in active matter. A nice example of action-reaction symmetry breaking was given recently by Soto and Golestanian for catalytically active colloids [2]. A strong case is that of self-propelled objects interacting solely via volume exclusion: their shape governs their effective interaction (e.g. aligning or not) and thus their collective behavior [3]. In the context of animal and human collective motion, asymmetric interactions are quite generic, and this asymmetry lies mostly in the relative position and weight of neighbors: the importance and quality of the information perceived by living organisms usually varies with its origin: In animal groups one often -but not always, cf. the cannibalistic behavior of locusts in [4,5]-expects that frontal stimuli such as neighbor positions matter more to an individual than events taking place in its back. Somewhat surprisingly, this generic fore-aft asymmetry has not been much investigated per se. It is explicitly mentioned in some works [6], and implicitly present in a number of models, see, e.g. [7], and the rather complicated escape-pursuit mechanisms introduced in [8,9] to describe marching locusts, or the 'motion guided attention' of [10]. It can even be found in variants of simple flocking models such as the Vicsek model, where local alignment of constantspeed particles competes with noise [22][23][24]. In [15][16][17][18][19], the introduction of a limited angle of vision was shown to have an influence on the shape of cohesive moving groups, on the degree of ordering, etc. Asymmetric interactions are also present in 'metric-free' models introduced in the context of bird flocks [11][12][13][14].In all cases mentioned above, it was not shown that fore-aft asymmetry alone can lead to qualitatively new collective phenomena. Recently, though, the influence of fore-aft asymmetric neighbors was investigated in the context of flocking models incorporating fast 'inertial spin' variables [20,21]. Both these works argue that the combination of asymmetric neighbors and fast variables induces new collective behavior.In this Letter, we show that fore-aft asymmetry alone has a strong i...