Five Psychometric Scales for Online Measurement of the Quality of Human-Computer Interaction in Web Sites

Abstract

The use of a comprehensive set of psychometric instruments for measuring the quality of interaction in Web sites is proposed. Five existing scales for Web site evaluation, each measuring a key construct in human-computer interaction, were used together. The set of 5 scales demonstrated good distinguishability of factor structure, and all scales possessed adequate reliability. Evidence for validity of the scales was obtained, but additional work is necessary to establish the conditions under which these properties are best demonstrated. Aesthetic quality emerged as a separate scale that moderately correlated with other scales and level of task performance, highlighting the importance of aesthetics in interaction with Web pages. The results suggest the 5 scales can be used to measure the quality of interaction in Web sites for both monitoring and continual improvement of these sites.

Learning to walk in virtual reality

“…For example VR studies have asked participants to self-report the perceived ease of use of an interface, naturalness of movement, and presence Slater et al 1995], and in mainstream human-computer interaction concepts such as "flow" are included in some usability questionnaires (e.g., "I felt in harmony with the environment"; [van Schaik and Ling 2005]. These metrics capture aspects of interface usage that are difficult to express in purely objective terms, and have been used to identify significant differences between redirection methods for walking-in-place [Peck et al 2009], and that participants' sense of presence is significantly greater when they actually walk in VR than walk-in-place or fly [Usoh et al 1999].…”

What makes icons appealing? The role of processing fluency in predicting icon appeal in different task contexts

“…A great deal of research has focused on getting to grips with the dizzying array of website characteristics that may contribute to user perceptions of website appeal (e.g. Cyr et al, 2010;De Wulf et al, 2006;Lavie & Tractinsky, 2004;Moshagen & Theilsch, 2010;Thuring & Mahlke, 2007;van Schaik & Ling, 2005). In contrast, there has been little research which has investigated determinants of icon appeal 3 despite the fact that they are an integral part of virtually every interface.…”

A deceptive robot referee in a multiplayer gaming environment

“…Additional questions were included to examine motivation, suspicion, flow, and appeal. The two flow questions were drawn from a previously validated survey [15].…”