Fixing fake news: Understanding and managing the marketer-consumer information echosystem

Berthon, Pierre; Chohan, Raeesah; Pehlivan, Ekin; Rabinovich, Tamara

doi:10.1016/j.bushor.2022.07.006

Cited by 2 publications

(1 citation statement)

References 27 publications

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“…Furthermore, the proliferation of fake news during the 2016 US election has been a strong focus of recent, politics‐related research. Although the impacts of fake news in the political arena have been widely investigated, few studies have investigated the effects of fake news in business or online marketing (e.g., Bermes, 2021; Berthon et al, 2022; Berthon & Pitt, 2018; Christov, 2018; Domenico et al, 2021; Gaozhao, 2021; Mills et al, 2019; Talwar et al, 2019, 2020; Velichety & Shrivastava, 2022; Visentin et al, 2019; Wang et al, 2022).…”

Section: Literature Review and Theoretical Foundationsmentioning

confidence: 99%

The effects of news authenticity and social media tie strength on consumer dissemination behavior

Lin

Chen

2023

Manage Decis Econ

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This study explores the effect of brand news authenticity and social media tie strength on consumer news attitudes, word‐of‐mouth reviews, and sharing behavior in the context of social media platforms. Besides, the moderating roles of review sidedness and consumer information literacy on the respective effects of news authenticity and social media tie strength on consumer attitudes, word‐of‐mouth reviews, and sharing behavior were also examined. An experimental design was used to test the research model and hypotheses. The findings present several important theoretical and practical implications for efforts by marketers to manage the impact of fake news on their brands.

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