Flash Sales – the Game Changer in Indian E-Commerce Industry

Agrawal, Supriti; Sareen, S. Abhinav

doi:10.51976/ijari.411650

Cited by 6 publications

(5 citation statements)

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“…Also, time-limited offers or those accompanied by a countdown intensify the impulse buying. This result was supported by a study conducted by Agrawal & Sareen (2016), it shows the limited-time offers has helped retailers to attract consumer's attention and consequently increased the impulse buying. Youn and Faber (2000), in their research showed that people are buying more impulsively when there are promotional gifts such as free gifts, discounts, free samples, etc.…”

Section: Sales Promotionmentioning

confidence: 63%

Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers’ Impulsive Buying Desire in Large Retail Stores

Shalash

2024

OJBM

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Impulse buying is a common phenomenon among all consumers; it is getting great attention from researchers, economists as well as marketers. Globally, more than half of large mall shoppers were found to purchase on impulse, indicating the impulse buying is a critical issue that should be studied and find out its causes and motives. This study aims to 1) identify the in-store stimulating factors that influence Egyptian consumers' impulsive buying desire in large retail stores and the relative importance for each one and 2) develop a mathematical model to predict the ability of large Egyptian retail stores to generate an immediate desire for the consumer to make an impulse purchase. In this regard, this study proposes five in-store stimulating factors that may influence impulse buying for Egyptian consumers in retail stores which are: store environment, store layout, shelf design, sales promotion, and salespersons effectiveness. The researcher used the quantitative approach to collect data from a sample of 400 respondents from customers of the largest retail stores in Alexandria city. To reach our results, correlation analysis and linear regression were used. The importance of this research lies in the fact that it provides a comprehensive explanation of the impact of in-store stimulating factors on impulsive buying for Egyptian consumers and hence, the results of this research will provide marketing and management experts with useful insights that help them to design the appropriate marketing strategies to increase their sales. Results indicated that there is a significant and positive relationship between all proposed stimulating factors and generating impulse buying desire. Furthermore, the study revealed that the sales promotion factor is the most influential in Impulsive buying process for Egyptian consumers and shelf design is the lowest.

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Section: Sales Promotionmentioning

confidence: 63%

Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers’ Impulsive Buying Desire in Large Retail Stores

Shalash

2024

OJBM

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“…A flash sale is a product offering at a reduced price and limited quantity for a short period of time. Flash sale or also called "daily deal" is a part of a sales promotion that provides its customers with special offers or discounts on certain products for a limited time Agrawal & Sareen, (2016). According to Jannah et al, (2022)Flash sales are often viewed as daily deals or deal-of-the day.…”

Section: Literature Review 21 Flash Sale Promotionmentioning

confidence: 99%

The Effect of Flash Sale on Purchasing Decisions: A Theoretical Approach

Andriyana,

Suparno,

Wibowo

2024

isc-beam

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The current research was explored to analyze the Effect of Flash Sale on Purchasing Decisions on E-commerce. By applying a qualitative method, this research carried out to explore the prepositions of promotion study and conceptualized flash sale promotion as a promotional tool. The data collection technique applied a literature survey. The literature survey outlined some of the findings of previous researchers' references and elaborated the study using grounded theory. This research, methodically, was expected to be able to explain flash sales, and purchasing decisions. The findings proved that Flash Sale promotions had a positive and significant influence on purchasing decisions, and encouraged impulse buying behavior on various platforms, such as Shopee and Lazada. Flash Sales provided attractive price reductions for consumers, encouraging them to make purchasing decisions. The results also showed that promotional strategies such as Flash Sale and Free Shipping offers promoted a positive impact on increasing product sales and influencing consumer purchasing decisions. Keywords: Discount, Flash Sale, Purchasing Decision

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“…The main purpose of flash sale is to increase the sale of particular product or traffic of shopping website/ marketplace with bulk quantity and low price. [2] Beurer-Zuellig and Seiler (2017) suggested that consumers who use flash sale (daily deal) in their shopping are motivated by hedonism and utilitarian motivation. [7] In the other hand, Kruzska (2012) stated that consumers who buying something in flash sale (daily deal) occasion are motivated by utilitarian element such as saving their money, taking the advantage on promotion (discount) and it isn't because of hedonism element such as enjoying the fun experience of hunting flash sale product, being happy with what they purchase.…”

Section: Flash Salementioning

confidence: 99%

“…For encouraging the customers to buy the products many e-commerce give flash sale, it is held in limited period between 24-36 hours on certain products. [2] However, due to the easiness of mobile banking and flash sale make the customers do the impulse buying. The impulse-purchase trait is characterized by the lack of a salient purchase goal, at least at the start of the shopping experience [3, p. 2].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shopee Users in Bandung

Susilawati

2021

ICOBEST

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Nowadays, the users of market place increase significantly since information and technology have been developed, especially the internet and high-tech devices that make shopping easier. This research aims to find the influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shoppee as one of the marketplaces that have many users in Indonesia, especially in Bandung. The methods used in this research are descriptive and quantitative. There are 200 respondents as the sample, using random sampling technic. Multiple regression is applied in this research to find the correlation between variables. The result of the research there is a positive correlation and significant between Mobile banking Easiness and Impulse Buying. as well as Flash sale has a positive correlation and significant towards impulse buying. While simultaneity Mobile Banking Easiness and Flash sale have positive correlation and significant towards impulse buying

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Flash Sales – the Game Changer in Indian E-Commerce Industry

Cited by 6 publications

References 0 publications

Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers’ Impulsive Buying Desire in Large Retail Stores

Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers’ Impulsive Buying Desire in Large Retail Stores

The Effect of Flash Sale on Purchasing Decisions: A Theoretical Approach

The Influence of Mobile Banking Easiness and Flash Sale towards Impulse Buying on Shopee Users in Bandung

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