Generalized dilaton gravity in 2d is the most general consistent
deformation of the Jackiw–Teitelboim model that maintains local Lorentz
invariance. The action is generically not power-counting renormalizable,
thus going beyond the class of models typically studied. Nevertheless,
all these models are exactly soluble. We focus on a subclass of dilaton
scale invariant models. Within this subclass, we identify a 3-parameter
family of models that describe black holes asymptoting to
AdS_22
in the UV and to dS_22
in the IR. Since these models could be interesting for holography, we
address thermodynamics and boundary issues, including boundary charges,
asymptotic symmetries and holographic renormalization.