Although plant demography, genetics and reproduction are inter-related processes, few studies on rare tropical plants have attempted to integrate them. We used an integrated approach to study two endangered Neoregelia spp. from the Brazilian Atlantic Forest. The floral phenotypes of N. ibitipocensis and N. oligantha are similar, and both species are visited and pollinated only by bumblebees. Flowers of N. ibitipocensis secrete copious nectar, which bees can access only by forcing the corolla to open, whereas flowers of N. oligantha are nectarless. Neoregelia ibitipocensis is self-incompatible and pollen-limited, whereas N. oligantha is self-compatible and sets fruits spontaneously. Population growth rates indicate an increasing population size for both species, although to a lesser extent for N. oligantha. Genetic diversity as a whole was moderate; Bayesian analysis indicated a spatially structured cluster for N. ibitipocensis populations, and genetic diversity was scattered across the distribution of N. oligantha. Despite these differences, vegetative reproduction via clonal growth was the main component of population structuring in both species. Limited seed production in N. ibitipocensis and the risk of genetic drift in N. oligantha seem to be the main threats to their persistence.