Economic and environmental problems are closely related, and solving some of them, the others cannot be solved. The state of the environment directly forms the potential of the economic sphere. For example, resources for industrial enterprises are formed in the natural environment, and the capacity of plants and factories depends on resources’ quantity. The amount of money to be spent on the purchase and installation of treatment plants, on the measures to eliminate water, air and soil pollution, depends upon the profit. Each country has its own list of environmental problems related to the economy. They are engaged in their elimination at the state level, but first of all the responsibility for the consequences is the burden of companies’ management. The active development of the economy should not adversely affect the state of the environment. Both individual enterprises and whole states should control the economic and environmental situation in order to achieve a balance and solve global problems. The most important form of interaction between the state and business in solving economic-and-environmental problems is the introduction of zero waste technologies in all their diversity and achieving their multiplicative effect. The paper shows the relationship between environmentally-oriented innovative development of the economy and the introduction of zero waste technologies.