Fogyasztói magatartás

Relationship Mapping of Brand Sensuality Factors and Interior Design Characters of Popular Coffee Shop: In Z gens perception

“…Based on this study's results, the longer the time spent by consumers in a coffee shop, consumers tend to be more loyal to the coffee shop because the experience is felt positive [9]. In general, from the observation of 3 coffee shop case studies mentioned by many respondents, the interior design took a minimalist style and tidy; this is according to research from Torocsik [10] that Generation Z generally likes products with a visual appearance "Less is More. "…”

“…The quantitative phase is carried out as a reference for the qualitative stage. The quantitative stage is to take data through a questionnaire (Table 1) by snowball sampling to respondents from generation Z, i.e., respondents born in 1995 and above [10], which means that they are now aged 15-25 years. The process of collecting data through this questionnaire media aims to find out what coffee shop brands are known and most preferred by generation Z respondents in the city of Denpasar, what activities are usually carried out, the level of brand sensuality, brand experience, and their loyalty to the coffee shop.…”

“…According to Torocsik, et al [10], from data Hungarian young people aged 14-19 years (generation Z) have three general character groups based on their expectations of the future, namely the group of prestige oriented and strive out of outstanding knowledge, not only in prestigious education but also a brilliant career. The second group is the experience seeker group, who do not have high expectations about the level of education.…”

“…Generation Z is the first global generation globally and can be referred to as Homo Globalis [10]. It is because Generation Z grows in a similar culture due to the sophistication of internet access technology.…”

Társadalom – gazdaság – természet: szinergiák a fenntartható fejlődésben (Konferenciakötet)

“…Ennek egyik pillérét a fogyasztás és a vásárlás kategóriáinak, valamint jellemzőinek megismerése adja, ahol meg kell különböztetnünk a feladat orientált és az élmény alapú vásárlást. Utóbbit a hangsúlyok alapján folyamat központú, vagy eredmény orientált céllal választhatjuk ketté (Törőcsik & Szűcs, 2021). A fogyasztói ma-gatartás dinamikus modelljét nehéz ábrázolni, mert mind társadalmi-kulturális tényezők (kultúra és értékek, társadalmi osztály, életstílus, referencia csoport, család), mind egyéni tényezők (percepció, tanulás, motiváció, személyiség, attitűd) nagyban befolyásolják (Hofmeister-Tóth, 2017).…”