Food Advertising and Obesity Prevention: What Role for the European Union?

Garde, Amandine

doi:10.1007/s10603-007-9061-2

Cited by 28 publications

(18 citation statements)

References 4 publications

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“…Chang and Nayga () analysed data drawn from the National Health Research Institute of Taiwan (NHRIT) in 2001 and showed why fast‐food advertizing bans could potentially decrease childhood overweightness and obesity. Similar findings were presented by Garde () who suggested tighter marketing regulations in the EU. Finally, interesting evidence came to light from Dhar and Baylis () who not only provided evidence from a Canadian data set that a ban on advertizing targeting children can be effective in lowering or moderating fast‐food consumption, but also found some evidence that the effect of the ban persists as the children become young adults.…”

Section: Informational Causes Of Obesitysupporting

confidence: 89%

The Causes of Childhood Obesity: A Survey

Papoutsi

Drichoutis

Nayga

2012

Journal of Economic Surveys

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Childhood obesity rates are rapidly rising in many countries. Since it is highly likely that obesity will persist into adulthood, current rates undermine the health and future of people in developed as well as developing countries. This public health epidemic carries significant economic, social as well as individual-level consequences and has become a research topic of significant interest for various disciplines including economics. We survey the literature in economics and related disciplines associated with the causes of childhood obesity and synthesize the results to provide a better understanding of the explanations for the rising childhood obesity rates. This is an important step in crafting effective policies to combat global childhood obesity trends.Keywords: childhood obesity, child health, overweight AcknowledgmentsWe'd like to thank Geof Rayner for helpful and challenging comments on an earlier draft of the manuscript. All errors are ours alone.

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Section: Informational Causes Of Obesitysupporting

confidence: 89%

The Causes of Childhood Obesity: A Survey

Papoutsi

Drichoutis

Nayga

2012

Journal of Economic Surveys

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“…There is a general concern among parents, consumer organizations and policy makers that advertising may have unintended or negative consequences for children, such as the adoption of a consumerist mindset or the cultivation of poor eating habits (Buijzen & Valkenburg 2000Ferguson et al 2011;Garde 2008). An important reason for this concern is that children do not fully understand advertisers' tactics and their persuasive intentions (Bijmolt et al 1998).…”

Section: Introductionmentioning

confidence: 99%

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

et al. 2014

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Research on the impact of advertising on children has failed to keep pace with the rapidly changing media environment. Using an experimental approach, children's responses towards traditional (television advertisement) versus new, hybrid advertising techniques (trailer, advergame and their combination), and the moderating role of persuasion knowledge are investigated. Results show that children who played an advergame have more difficulty recalling the advertised brand than children who saw a traditional television advertisement. When confronted with integrated marketing communications (a trailer followed by an advergame), children without knowledge of persuasive intent developed a more positive brand attitude than children with persuasion knowledge. The implications of these results are discussed.

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“…Currently, even with the additional research, controversy over the effectiveness of food labeling remains. It is far from agreed upon whether the provision of information and the regulation thereof is really effective in communicating the information to the consumer and, even more, whether it can actually change people's dietary habits (Garde 2008; Seiders and Petty 2004). Behavioral change is especially difficult to demonstrate because the consumer behavior is not only highly complex, with many external and internal influences on perception, attitude and action, but also the information provided is often deliberately ignored by some consumers (Rotfeld 2008a, 2008b; Rotfeld 2010).…”

Section: Introductionmentioning

confidence: 99%

A Critical Review of the Literature on Nutritional Labeling

Hieke

Taylor

2011

Journal of Consumer Affairs

163

135

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A comprehensive overview and critique of the nutrition labeling literature is provided. Studies examining the design and features of label formats and their impact on consumers being better informed and engaging in healthier behaviors are examined to summarize available knowledge in the field. The review suggests that while the extant literature has provided worthwhile critiques of the Nutrition Labeling and Education Act in terms of meeting its stated goals, as well as other general insights, it allows only for very tentative and conditional statements about factors related to the "bottom line" effectiveness of nutritional labeling. The outcome of the review suggests that a more holistic view of nutritional labeling is needed. Suggestions for future research that focus on both conceptualizations of the studies as well as methodology are made.Sophie Hieke (Sophie.Hieke@eufic.org) is the Consumer Insights SPRING 2012 VOLUME 46, NUMBER 1 121 to identify moderators, such as research design, sample characteristics and time periods (Franke 2001). More than 30 years of empirical research on nutrition labeling, label characteristics, and effects of personal and sociodemographic factors on label usage have been identified and synthesized in this study.The review procedure was initiated in spring 2009, with updates occurring throughout 2010, following suggestions by Franke (2001), Rosenthal (1995) and Hunter and Schmidt (1990). For the purpose of identifying relevant articles, the authors first carried out a general keyword search in the EBSCO databases examining the extant literature. The list of articles was iteratively supplemented as the analysis continued.

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Food Advertising and Obesity Prevention: What Role for the European Union?

Cited by 28 publications

References 4 publications

The Causes of Childhood Obesity: A Survey

The Causes of Childhood Obesity: A Survey

Children’s Responses to Traditional Versus Hybrid Advertising Formats: The Moderating Role of Persuasion Knowledge

A Critical Review of the Literature on Nutritional Labeling

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