Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Yeo, Ga Eun; Cho, Mi Sook; Oh, Jung-Eun

doi:10.1108/bfj-10-2019-0817

Cited by 15 publications

(32 citation statements)

References 40 publications

(59 reference statements)

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“…Moreover, this target group is comparable to that identified by Zakowska [40] among Polish food consumers, which attributed great importance to taste, safety, and price and did not care about product labels. Regarding sociodemographic variables, consumers grouped into this cluster, in line with Yeo et al [53], showed high education levels, although neither income nor age seemed to affect their attitudes towards fresh-cut fruits.…”

Section: Discussionsupporting

confidence: 77%

“…They loved to plan meals and paid attention to price, quality, and sensory traits. Similar to Yeo et al's study [53] with Korean consumers, in this cluster, price is an important criterion for choosing food as well as quality and sensory traits [42]. However, unlike these two previous studies, our group of consumers did not seem to consider product information and its freshness as decisive parameters for buying convenience products.…”

Section: Discussionsupporting

confidence: 56%

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Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy

2021

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In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers’ demand for fresh-cut fruits and to explore whether this trend is also affected by the prevalence of healthy lifestyles. Health orientation seems, in fact, to be a growing trend in the food sector. Research has recognized that consumers’ orientation towards products that are ready to be consumed is not only related to saving time. Sociodemographic factors and psychometric variables, including values and lifestyles, play important roles in understanding consumer demand for convenience products. For this purpose, the food-related lifestyles (FRLs) tool was used to profile consumers. The FRLs tool is a useful instrument that describes different ways in which people use food to achieve their values in life. Data were collected by using an online survey carried out with Italian consumers of fresh-cut fruits. By using a cluster analysis technique, four Italian fresh-cut fruit consumer target groups were identified. The largest target group was represented by uninvolved consumers, who are not inclined to cook or plan meals and who are very influenced by the advertising of food products in their buying decisions. An interesting target group, which may represent a challenge for food enterprises in the sector, was health-oriented consumers, who attach great importance to organic certification and to product information. This target group was also characterized by older consumers with higher net monthly household incomes than other target groups.

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Section: Discussionsupporting

confidence: 77%

Section: Discussionsupporting

confidence: 56%

Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy

2021

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“…They are strapped to the finger by adhesive tape. The EDA sensor characteristics are described in Table 3, and the transfer function is given by Equation (3).…”

Section: Physiological Datamentioning

confidence: 99%

“…One of the big questions researchers are trying to answer nowadays is whether psychophysiological responses can provide new insights into the decision-making process of consumers. Specifically concerning edible products, there is a great interest in obtaining accurate and objective data about the sensory perception of food and beverages and, consequently, about consumption intention [ 2 , 3 , 4 ]. This field of study can be greatly reinforced through the development of new and more in-depth protocols of sensory analysis, capable of complementing self-reporting questionnaires with the use of psychophysiological traits.…”

Section: Introductionmentioning

confidence: 99%

Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing

Valente

Godinho²,

Pintado

et al. 2021

Foods

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There is an increasing interest, in consumer behaviour research related to food and beverage, in taking a step further from the traditional self-report questionnaires and organoleptic properties assessment. With the growing availability of psychophysiological data acquisition devices, and advancements in the study of the underlying signal sources seeking affective state assessment, the use of psychophysiological data analysis is a natural evolution in organoleptic testing. In this paper we propose a protocol for what can be defined as neuroorganoleptic analysis, a method that combines traditional approaches with psychophysiological data acquired during sensory testing. Our protocol was applied to a case study project named MobFood, where four samples of food were tested by a total of 83 participants, using preference and acceptance tasks, across three different sessions. Best practices and lessons learned regarding the laboratory setting and the acquisition of psychophysiological data were derived from this case study, which are herein described. Preliminary results show that certain Heart Rate Variability (HRV) features have a strong correlation with the preferences self-reported by the participants.

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“…

their targeted consumer segments. Lifestyle-based segmentation provides advantages of identifying consumer tendencies, values, attitudes, and behavior (Yeo et al, 2020).An interesting outline for this research problem is smartphone purchasing decisions. A smartphone is a lifestyle-laden product (Hamka et al, 2014) because it offers a set of integrated features such as text and voice devices, video, game, and internet for various functions including communication, social network, multimedia entertainment, mobile commerce, and more (Hamka et al, 2014).

…”

mentioning

confidence: 99%

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

Nugraha

Silintowe

Paramita

2022

Business: Theory and Practice

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Prior studies intensively rely on lifestyle segmentation to investigate the patterns of purchase and consumption decisions. However, the literature does not specifically relate lifestyle profiles with the types of consumer decisions (i.e., purchasing vs. consumption decisions). Therefore, this research analyzed the issue by surveying 626 residents of Salatiga city, Indonesia, as the participants through self-administered questionnaires. By analyzing the data with factor, cluster, and chi-square analysis, this paper demonstrated that purchase decisions (i.e., the choice of brand name and country of origin) are not associated with lifestyle segments, while consumption decisions differ among the segments. Meanwhile, lifestyle is more likely associated with enduring (i.e., consumption decisions) than occasional behaviors (i.e., purchase decisions) such as the purchase of a mobile phone and its related services.

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Food-related lifestyle segmentation and beverage attribute' selection: toward understanding of sugar-reduced beverages choice

Cited by 15 publications

References 40 publications

Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy

Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy

Neuroorganoleptics: Organoleptic Testing Based on Psychophysiological Sensing

Lifestyle Segmentation: Mobile Phone Purchase Vis-À-Vis Consumption Decision

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