Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study

Fenton, Alex; Cooper-Ryan, Anna Mary; Hardey, Michael; Ahmed, Wasim

doi:10.3390/ijerph19148417

Cited by 7 publications

(8 citation statements)

References 38 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Recruitment and compliance [ 28 ], accessibility to technology and digital literacy [ 30 ], user responsiveness in particular contexts [ 22 ], ethical concerns [ 17 ], and the complex relationship between behavior change techniques and actual behavior change [ 37 ], I.T. identity mediating meaningful interactions [ 38 ], designing strategies that address different user preferences [ 39 ], physical limitations [ 36 ], aesthetics improvement [ 40 ], effective gamification implementation [ 41 ], and consideration of usability concerns for particular user groups [ 42 ] are just a few of the issues that need to be taken into account. For gamification interventions in fitness to be implemented and used effectively, several issues must be resolved.…”

Section: Resultsmentioning

confidence: 99%

See 1 more Smart Citation

Positive and Negative Impacts of Gamification on the Fitness Industry

Ozdamli,

Milrich

2023

EJIHPE

View full text Add to dashboard Cite

Gamification features to motivate individuals to exercise have become a trend in the fitness sector that is gaining popularity. It is based on the idea that adding fun and competitive components to workout routines will inspire people to achieve their fitness objectives and maintain a healthy lifestyle. This research study attempts to analyze the literature that explores this concept of gamification in detail, and create a picture of how its implementation has changed fitness and healthy habits. This research incorporated the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach as its research methodology. Search strategy used a set of inclusion-exclusion criteria that helped us examine through hundreds of articles identified in the Web of Science and SCOPUS databases. After exclusive and inclusion criteria, 48 articles were selected to be reviewed in detail. Results have indicated that gamification strategy is a supporting factor to overcome the difficulties of executing exercises. Also, to improve the willingness towards fitness regimens.

show abstract

Section: Resultsmentioning

confidence: 99%

“…Gender inclusivity: Well-structured design of gamified apps in a way that appeals to both male and female users, especially in self-monitoring drivers [ 39 ].…”

Section: Resultsmentioning

confidence: 99%

Positive and Negative Impacts of Gamification on the Fitness Industry

Ozdamli,

Milrich

2023

EJIHPE

View full text Add to dashboard Cite

show abstract

“…Some scholars have also used factors such as perceived risk, cost of purchase, quality of service, and the quality of the product as antecedent variables affecting the consumers’ perceived value (Wood and Scheer, 1996; Zhong, K., 2013) [ 39 ]. Regarding the elements impacting the customer’s perceived value, we introduced two achievable variables to the technology acceptance model: perceived cost (B3) and personal motivation (B4) [ 40 ].…”

Section: Methodsmentioning

confidence: 99%

Factors Influencing Use of Fitness Apps by Adults under Influence of COVID-19

Guo

Chen

et al. 2022

IJERPH

View full text Add to dashboard Cite

During the coronavirus disease 2019 (COVID-19) pandemic, many countries imposed restrictions and quarantines on the population, which led to a decrease in people’s physical activity (PA) and severely damaged their mental health. As a result, people engaged in fitness activities with the help of fitness apps, which improved their resistance to the virus and reduced the occurrence of psychological problems, such as anxiety and depression. However, the churn rate of fitness apps is high. As such, our purpose in this study was to analyze the factors that influence the use of fitness apps by adults aged 18–65 years in the context of COVID-19, with the aim of contributing to the analysis of mobile fitness user behavior and related product design practices. We constructed a decision target program model using the analytic hierarchy process (AHP), and we analyzed and inductively screened 11 evaluation indicators, which we combined with an indicator design questionnaire. We distributed 420 questionnaires; of the respondents, 347 knew about or used fitness apps. Among these 347, we recovered 310 valid questionnaires after removing invalid questionnaires with a short completion time, for an effective questionnaire recovery rate of 89.33%. We used the AHP and entropy method to calculate and evaluate the weight coefficient of each influencing factor and to determine an influencing factor index. Our conclusions were as follows: first, the effect of perceived usefulness on the use of fitness apps by the study groups was the most notable. Second, personal motivation and perceived ease of use considerably influenced the adult group’s willingness to use fitness apps. Finally, the perceived cost had relatively little effect on the use of fitness apps by adults, and the study group was much more concerned with the privacy cost than the expense cost.

show abstract

“…The main case study used in this section is “Fan Fit” [ 13 ]. This case study is used as an example, and an overview of the app is shown in Figure 2 .…”

Section: Fan Fit Health Case Studymentioning

confidence: 99%

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Fenton¹,

Heinze²,

Osborne³

et al. 2022

JMIR Form Res

View full text Add to dashboard Cite

Background One of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using appropriate channels and having data to track and understand each interaction. In order to do this, marketers create buyer personas based on a wide spectrum of quantitative and qualitative data. Digital ethnography is another established method for studying web-based communities. However, for practitioners, the complexity, rigor, and time associated with ethnographical work are sometimes out of reach. Objective This paper responds to the gaps in the practically focused method of using social media for digital ethnography to develop buyer personas. This paper aims to demonstrate how digital ethnography can be used as a way to create and refine buyer personas. Methods Using a case study of the Fan Fit smartphone app, which aimed to increase physical activity, a digital ethnography was applied to create a better understanding of customers and to create and refine buyer personas. Results We propose two buyer personas, and we develop a 6-step digital ethnography framework designed for the development of buyer personas. Conclusions The key contribution of this work is the proposal of a 6-step digital ethnography framework designed for the development of buyer personas. We highlight that the 6-step digital ethnography could be a robust tool for practitioners and academicians to analyze digital communications for the process of creating and updating data-driven buyer personas to create deeper insights into digital and health marketing efforts.

show abstract

Football Fandom as a Platform for Digital Health Promotion and Behaviour Change: A Mobile App Case Study

Cited by 7 publications

References 38 publications

Positive and Negative Impacts of Gamification on the Fitness Industry

Positive and Negative Impacts of Gamification on the Fitness Industry

Factors Influencing Use of Fitness Apps by Adults under Influence of COVID-19

How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit

Contact Info

Product

Resources

About