“…These funding streams and fan-base not only provide a platform for, and facilitate, the professionalization of athlete and performance development systems through improved training facilities, medical services, and personal development guidance, but also underpin athletes' commitment to professionalism. Given this 'virtuous cycle', it is unsurprising that there is an increasing focus on sustainable commercial revenues, professional teams' financial viability, and the impact of on-field performance on finances (Andreff, 2007;Halabi et al, 2012;O'Brien & Slack, 2003;Owen & Weatherston, 2004;Pinnuck & Potter, 2006).…”