1996
DOI: 10.1016/s0169-2070(96)00677-2
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Forecasting: its role and value for planning and strategy

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Cited by 58 publications
(24 citation statements)
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“…These predictions support the strategic decisions of organizations [10], which in turn sustains practical interest in forecasting methods. Several methods -both causal and non-causal -have been proposed to forecast such variable behavior.…”
Section: Introductionsupporting
confidence: 60%
“…These predictions support the strategic decisions of organizations [10], which in turn sustains practical interest in forecasting methods. Several methods -both causal and non-causal -have been proposed to forecast such variable behavior.…”
Section: Introductionsupporting
confidence: 60%
“…The main focus of this article is on predicting the effectiveness of PISs, as such forecasts are recognized to be important and beneficial to decision making (Wright & Goodwin (2009), Makridakis (1996)). What's more, such performance measurement can be used a means for the long-term improvement of the public policy process.…”
mentioning
confidence: 99%
“…Analyses of time series data are appropriate when the series of data are correlated [64,65] and exhibit predictive effectiveness in several scientific areas of study [66], which renders them extremely helpful for organizations when making strategic decisions [67] or in the context of marketing as related to market share, investments in new products or promotional campaigns [68].…”
Section: Methodsmentioning
confidence: 99%