Samian ware being widely present, of striking quality, and highly useful to the archaeologist has a special position within Roman studies. This article brings a large body of samian ware data together to explore the nature of its incidence at settlements and in graves. The examination shows how the nature of samian ware distribution is highly structured between different types of site and between different consumers. This is shown to be so in the case of both Britain and the other Western provinces. The findings raise issues around the use of samian ware in society and point the way to harnessing the rich potential of samian as a source of information as understanding of its utility for the archaeologist expands.