Formal forms or verbal strategies? Politeness theory and Japanese business etiquette training

Dunn, Cynthia Dickel

doi:10.1016/j.pragma.2011.06.003

Cited by 43 publications

(28 citation statements)

References 15 publications

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“…The very fact that we use honorifics indexes that we are distant individuals (cf. Dunn, 2011), and that we attempt to build connection. This is evident in the fact that the more connected and intimate we become, the fewer honorifics (and the more informal language) we use in our communication.…”

Section: Resultsmentioning

confidence: 99%

Persian honorifics and im/politeness as social practice

Izadi

2015

Journal of Pragmatics

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Section: Resultsmentioning

confidence: 99%

Persian honorifics and im/politeness as social practice

Izadi

2015

Journal of Pragmatics

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“…The paper [21] focuses on the concepts of politeness manifest in Japanese business etiquette training in relation to the politeness theories in [13] and [18]. The results show that the training pays attention to both formal forms such as honorifics as well as verbal strategies as described in [13] along with the body language.…”

Section: International Journal Of Languages Literature and Linguistimentioning

confidence: 99%

“…All these forms are presented as the necessary social norms to sound polite. In [21] it is illustrated that if a flight attendant uses the following form of apology (2s) with a more polite verb itashimashita "do" with a slight bow, it would be considered to be less polite than the use of shimashita "do" (2t) with a deeper bow.…”

Section: International Journal Of Languages Literature and Linguistimentioning

confidence: 99%

A Survey of Studies on Sociopragmatic Use of Linguistic Politeness with Special Focus on Hindi and Japanese

Kumari¹

2015

IJLLL

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Abstract-The present study discusses the theories, methods and results of the available literature in the area of linguistic politeness involving i) the use of indirectness and honorifics as politeness strategies, ii) the notion of 'face' as a social image, other social factors and social structure that affect the use of and variation in linguistic forms, and iii) the historical reasons for the emergence of stereotypes in the use of linguistic politeness in a society. The first section discusses the studies based on data from a single language. The second section focus on the studies on Hindi and on Japanese, respectively. The third section describes the work done in cross-cultural studies in politeness. The fourth section describes the research gap that emerges from the discussions in the available literature.

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“….' Explicit instruction in this type of phrasing suggests that Japanese concepts of 'politeness' incorporate not only the appropriate indexing of social position through honorific use, but also the types of verbal strategies for face-threat mitigation described in Brown & Levinson's (1987) politeness framework (Dunn 2011).…”

Section: Yasashii: Kindness and Considerationmentioning

confidence: 99%

Speaking politely, kindly, and beautifully: Ideologies of politeness in Japanese business etiquette training

Dunn

2013

Multilingua

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In recent years, politeness theory has increasingly focused on speakers' own conceptualizations of polite behavior, viewing politeness concepts as a type of language ideology. This article examines the construction of Japanese politeness concepts in the business etiquette training provided for new employees in Japanese companies. Drawing on participant-observation of business etiquette seminars offered by five training companies, it analyzes how employees are taught to show deference through appropriate honorific use, to speak in ways which are seen as kind or considerate, and to speak and move in ways the instructors define as 'beautiful.' The analysis demonstrates how etiquette training conflates displays of deference, kindness, and demeanor, training new employees in an interactional presentation of self designed to promote a positive corporate image. The analysis of politeness as language ideology reveals how local constructions of politeness can serve larger strategic ends, in this case those of corporate image-making.

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Formal forms or verbal strategies? Politeness theory and Japanese business etiquette training

Cited by 43 publications

References 15 publications

Persian honorifics and im/politeness as social practice

Persian honorifics and im/politeness as social practice

A Survey of Studies on Sociopragmatic Use of Linguistic Politeness with Special Focus on Hindi and Japanese

Speaking politely, kindly, and beautifully: Ideologies of politeness in Japanese business etiquette training

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