In olfactory neurons, expression of a single odorant receptor (OR) from a repertoire of >1,000 genes is required for odor coding and axonal targeting. Here, we demonstrate a role for OR protein as an essential regulator in the establishment of monoallelic OR expression. An OR-promoter-driven reporter expresses in a receptor-like pattern but, unlike a native OR, is coexpressed with an additional OR allele. Expression of a functional OR from the identical promoter eliminates expression of other OR alleles. The presence of an untranslatable OR coding sequence in the mRNA is insufficient to exclude expression of a second OR. Together, these data identify the OR protein as a critical element in a feedback pathway that regulates OR selection.T he mammalian olfactory system detects odors with remarkable sensitivity while decoding the complex odorant stimuli present in the environment. Populations of olfactory neurons with similar response profiles generate patterned activity within the olfactory bulb (OB) and lead to the perception of a given odor. These cellular responses are defined by the selective expression of seven-transmembrane odorant receptor (OR) proteins (1).Each olfactory neuron expresses only one allele of an individual OR gene from Ͼ1,000 related genes dispersed throughout the genome, a process termed monoallelic expression (2-4). The neurons expressing a particular OR reside in one of multiple zones defined by their dorsal-medial to ventral-lateral position in the olfactory epithelium (OE) (5, 6). These OR expression zones contribute broad topographic organization for the axons of olfactory neurons as they target the OB (5,7,8). ORs also play an important role in olfactory axon pathfinding (9, 10). Neurons that express the same OR, while interspersed with neurons expressing other ORs in the epithelium, project axons that converge to a small number of stereotyped glomeruli in the OB (11, 12). A transgene comprised of proximal OR promoter sequences is in many cases sufficient to recapitulate normal expression (13,14), although the transgene integration site can significantly influence reporter expression. This variability has confounded the elucidation of the processes that contribute to monoallelic, zonal OR expression.The monoallelic expression of ORs is critical to the establishment of the functionally distinct neuronal populations required for odor discrimination and organization of axonal projections to the OB (15, 16). This highly regulated expression could be achieved through a probabilistic promoter selection mechanism that is independent of the production of functional OR protein (10). Alternatively, OR protein or mRNA could initiate a feedback signal that ensures monoallelic expression.To determine whether monoallelic OR expression depends on feedback regulation, we targeted an OR promoter-driven reporter to a defined, reproducible transgene insertion site amid a cluster of ORs. This approach alleviates transgenic variability while facilitating analysis of potential coexpression with adjacent ORs...