Formation of regional marketing system in the current context

Nikolskaya, Elena Yurievna; Lepeshkin, Vyacheslav Anatolievich; Uspenskaya, M. E.; Ushakov, Roman Nikolaevich; Logunova, Nina Yuryevna; Novak, Liliya Vasilyevna

doi:10.51847/ecja7yq4x8

Cited by 1 publication

(1 citation statement)

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“…In particular, definitions of innovation from Thompson (1965), Damanpour (1991), and Amabile et al (1996) converge with the ontology of market-orientation and learning-orientation as indicated by Hurley and Hult (1998). Accordingly, there exists both empirical and theoretical studies investigating the linear or causal relationships among the market-orientation, learning-orientation, innovativeness (Nikolskaya, E. Y., et. al., 2021;Jaghoubi, S. 2019;Alhamdany, H., et.…”

Section: Introductionmentioning

confidence: 97%

Market orientation, learning orientation, and innovation capabilities in SMEs: Case study from Iran's SMEs

Rajabbeigi¹,

Moshiri

Safarzadeh

2022

ijhs

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Increasing market changes has led to a need for increased innovation and, therefore, programs of innovation in SMEs. The interrelationships among a firm’s market-orientation, learning-orientation, and innovativeness are an important research area for investigators in the literature of management, strategy, and marketing. However, most of the empirical studies were conducted in large-scale firms in developed countries and ignored small and medium-sized business (SMEs) in general, and in developing countries in particular. This paper examine the nomological relations among market-orientation, learning-orientation and innovativeness in medium-sized business (SMEs) of developing countries. The study involves a questionnaire-based survey of managers from small-sized-firms operating in Iran. These were subjected to a structural equation modeling (SEM) analysis. The results show that; firm learning-orientation positively influences firm innovativeness; firm market-orientation positively impacts firm learning orientation; firm learning-orientation mediates the relationship between firm market-orientation and firm innovativeness.

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