The aim of our research was to study the influence of potato planting dates on growth, development and productivity of promising early-ripening varieties Riviera and Reggi. Field experiments in 2024 were conducted at LLC Agrobiotechnopark at Kazan State Agrarian University. The scheme of the stationary field experiment provided for the study of potato varieties Reggi and Riviera at the following planting dates: May 15 (control), May 20 and May 25. The soil of experimental plot was gray forest soil. The initial humus content according to I.V. Tyurin was 3.5-3.7%, mobile phosphorus - 250 mg/kg and exchangeable potassium according to A.T. Kirsanov - 145 mg/kg of soil, pH (according to salt extract) - 6.3. The experiment was repeated three times, the placement of plots was randomized, the area of each plot was 60 m2. The system of primary and pre-planting soil preparation included autumn winter plowing to a depth of 21 cm, by PLN-5-35 plow in conjunction with MTZ-1221 tractor, the day before planting, loosening was carried out by KSN-3.4 aggregate to a depth of 17 cm and pre-planting milling of the soil was carried out. When planting potatoes, mineral fertilizers were applied at a dose of N40P40K40. Planting was carried out on May 15, 20 and 25 by KSM-4N potato planter. The tuber planting rate was 2.9 t/ha (according to 75x30 cm scheme, the average weight of planting material was 65 g), the average planting density was 44 000 pieces of planting tubers/ha. Under the conditions of 2024, planting potatoes at an earlier date (May 15) allowed for the studied early-ripening varieties Riviera and Reggi to form the maximum height of potato plants (42.7 and 49.5 cm, respectively), and also to preserve the maximum number of stems of the studied crop (4.8 and 5.1 pieces/bush). With later potato plantings (May 25), there was a maximum breakage and injury of potato sprouts after vernalization. Planting the studied potato varieties at earlier dates contributed to the maximum accumulation of the aboveground mass of the tops, which in Reggi variety reached 326.5 g/bush, and the leaf area was 24 650 thousand m2/ha. The maximum accumulation of tuber mass - 591.3 g/bush in Reggi variety was formed when planting potatoes on May 15. The highest productivity of Reggi potatoes 23.65 t/ha was obtained when planting on May 15, and later planting (May 20 and 25) led to a decrease in the productivity of the potato crop and amounted to 22.38 and 21.87 t/ha, respectively.