Fortifying wellbeing: How Chinese consumers and doctors navigate the role of functional foods

Path relationship of consumers’ perceived susceptibility and severity of health problems with their purchase of buckwheat functional foods in China

“…However, it was surprising that PBC had no significant impact on either PI or PB for buckwheat, indicating that consumers’ purchase decisions were not constrained by external factors. This is because, with the vigorous development of e-commerce in China, consumers can easily search for relevant information about buckwheat functional foods, such as their nutritive and health effects, and accessible sale channels ( Conroy et al., 2021 ).…”

“…Prior studies have found that consumers' attitudes toward a healthy lifestyle ( Chen et al., 2018 ), including their perception of the value derived from functional foods ( Bornkessel, Bröring (Onno) Omta and van Trijp, 2014 ; Huang et al., 2020 ), the risks of acquiring health problems ( Nystrand and Olsen, 2020 ), and their descriptive normative susceptibility to peer influence, such as a substantial number of other people making similar choices ( Barauskaite et al., 2018 ), affect people's choice of foods that offer health benefits. Their perception of the severity of health problems could also affect decisions on the functional foods they consume for disease prevention ( Barauskaite et al., 2018 ; Conroy et al., 2021 ; Rosenstock, 1974 ). In addition, except for Huang et al.…”

“…In particular, people's perceived healthiness of the products ( Bornkessel, Bröring (Onno) Omta and van Trijp, 2014 ) and their appraisal of their own capability to choose these foods ( Barauskaite et al., 2018 ; Nystrand and Olsen, 2020 ) also motivate this study's intent to explore this topic. Additionally, given that Chinese consumers generally show poor trust in food production because of increasingly frequent food safety scandals ( Conroy et al., 2021 ; Pei et al., 2011 ; Xu et al., 2020 ), choosing the buckwheat functional foods that require no high-tech ingredients and additives reflects not only consumers' acceptance of natural food without artificial chemicals but also their perception of buckwheat as a long-term therapy that resolves health problems while posing less danger to their health.…”

Addition of Trans-Resveratrol-Loaded Highly Concentrated Double Emulsion to Yoghurts: Effect on Physicochemical Properties

“…Moreover, some recent publications also indicate that functional foods consumption has notably increased in the last decade [ 51 ]. Specifically, an increase of the functional food market by up to 7.8% from 2018 to 2023 is expected.…”