Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

Paul, Justin; Bhukya, Ramulu

doi:10.1111/ijcs.12727

Cited by 155 publications

(172 citation statements)

References 94 publications

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“…By establishing an understanding of situational influences as a determinant of online purchase intention in social commerce websites during the COVID-19 pandemic, this study provides a clear contribution to knowledge in several significant means and responds to Paul and Bhukya's [103], Donthu and Gustafsson's [104], a Das et al's [105] calls to study the impact of the COVID-19 pandemic on consumer purchase behavior. First, we built a model based on the situational and social support theories that clarified how buyers are faring with social commerce websites during the COVID-19 pandemic.…”

Section: Theoretical Contributionsmentioning

confidence: 93%

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Bazi

Haddad

Al-Amad

et al. 2022

JTAER

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Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences’ theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic.

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Section: Theoretical Contributionsmentioning

confidence: 93%

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Bazi

Haddad

Al-Amad

et al. 2022

JTAER

View full text Add to dashboard Cite

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“…The findings of Paul and Bhukya ( 2021 ) reveal that the impact of COVID‐19 on consumer behaviour is one of the important contemporary topics of research. However, we could not find any suitable questionnaire in the extant literature with specific reference to the hypothesized research model depicted in Figure 1 which could be directly utilized for data collection purposes.…”

Section: Methodsmentioning

confidence: 99%

“…Moreover, our study was limited to wellness, entertainment, and health products as also the products of daily necessities. Therefore, extending this research to include more diversity in terms of the nature of products would be useful in further refinement of marketing strategies under disruption.The observations ofPaul and Bhukya (2021) encourage us to propose extension of the present research primarily along the following directions: (1) cross-country studies for understanding how the pandemic-induced disruptions have affected consumer behaviour across various social groups based on culture, region, and age, (2) studies on how organizations cope with such adaptations in consumers' needs during pandemic, and (3) studies focusing on understanding how and to what extent consumers' consumption shifts influence retailers' strategies related to product selection, channel choice, promotions, and discounts. It can also be expected that the choice of the above strategies would differ based on retailers' location, the scale of operations, and the target segments.…”

mentioning

confidence: 99%

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Das

Sarkar

Debroy

2022

Int J Consumer Studies

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The present study investigates the impact of COVID‐19 on Consumers' changing way of life and buying behaviour based on their socio‐economic backgrounds. A questionnaire survey was carried out to understand the impact of COVID‐19 on consumers' affordability, lifestyle, and health awareness and how these effects influenced their buying behaviour. A total of 425 usable responses were analysed using the structural equation modelling considering Consumers' socio‐economic background as exogenous variables and Consumers' changing way of life and Adaptation in consumers’ buying behaviour as endogenous variables. The study reveals that COVID‐19 has affected the consumers in the unorganised sectors more than others and induced an increase in the demand for affordable substitutes for daily necessities. The demand for wellness and entertainment products is found to depend upon the occupation and family earning status of consumers which is jointly mediated by affordability and lifestyle changes. Further, the findings show that the demand for health and hygiene products depends on the current employment status and family earning status of consumers which is jointly mediated by affordability and awareness towards health and hygiene. The model developed in the present study allows the decision‐makers to identify which segments of the population with certain socio‐economic backgrounds could be targeted for wellness products and which ones could be targeted for health and hygiene products. In addition, the model provides rich insights to the managers as to what kind of product substitution would be viable in the market during the pandemic.

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“…Therefore, this approach is regularly used for exploring food related consumer attitudes (e.g., [ 15 , 16 ]). Consequently, choice experiments can be useful in responding to calls for a better understanding of sustainable consumption and behaviour [ 17 ]. Several previous choice experiment-based studies consider consumers’ Willingness to Pay (WTP) for PDO/PGI foods, typically evaluating GI alongside origin (local, national, imported) and organic attributes.…”

Section: Introductionmentioning

confidence: 99%

Understanding Consumers’ Preferences for Protected Geographical Indications: A Choice Experiment with Hungarian Sausage Consumers

Török

Gorton

Yeh

et al. 2022

Foods

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Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand. A Discrete Choice Experiment (DCE) considers the value that consumers place on a Protected Geographical Indication (PGI) in comparison with a leading manufacturer’s brand, as well as the importance of taste variations. Based on an application of DCE to sausages in Hungary, results indicate that a PGI can generate value to consumers exceeding that conveyed by the leading manufacturer’s brand. Consumers’ taste preferences, however, may not be consistent with the specification of GI products. Latent Class (LC) and Random parameter Latent Class (RLC) analyses identify two consumer segments, with the majority of consumers (71%-LC, 65%-RLC) classified as traditionalists, who most value the GI label, while a minority (29%-LC, 35%-RLC) is brand conscious, for whom the GI status is less salient. Both theoretical and business implications for GI marketing and club branding are drawn.

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Forty‐five years of International Journal of Consumer Studies: A bibliometric review and directions for future research

Cited by 155 publications

References 94 publications

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Impact of COVID‐19 on changing consumer behaviour: Lessons from an emerging economy

Understanding Consumers’ Preferences for Protected Geographical Indications: A Choice Experiment with Hungarian Sausage Consumers

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