Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Bazi, Saleh; Haddad, Hadeel; Al-Amad, Amjad; Rees, Dylan; Hajli, Nick

doi:10.3390/jtaer17010006

Cited by 27 publications

(20 citation statements)

References 103 publications

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“…This suggests that consumers may want to place an order immediately during watching interactive video advertisements on their phones, so the related function could be added in the advertisement design process. In addition, online interaction in social media can help consumers increase product involvement and purchase intention ( Bazi et al., 2022 ). In order to further increase product involvement, advertisements are suggested to introduce more relevance between the product and the audience, or integrate marketing communication by introducing social interaction features of the media.…”

Section: Discussionmentioning

confidence: 99%

What do users care about? Research on user behavior of mobile interactive video advertising

Gu¹,

Lin²,

Sun³

et al. 2022

Heliyon

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Section: Discussionmentioning

confidence: 99%

What do users care about? Research on user behavior of mobile interactive video advertising

Gu¹,

Lin²,

Sun³

et al. 2022

Heliyon

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“…In a similar study in Indonesia on impulsive buying, it was demonstrated that scarcity positively influenced the increase in impulse buying and social media was found to moderate the relationship between scarcity messages and impulsive buying [71]. Furthermore, in understanding the social commerce purchase decision, it was shown that social support was not a significant driver of social commerce purchase during the pandemic but rather situation factors (convenience, positive mood and negative mood) do [72],…”

Section: A Covid-19 Pandemic and Consumer Behaviormentioning

confidence: 97%

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

Mensah

2022

IEEE Access

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The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment. The understanding of the determinants and reasons accounting for the acceptance of social commerce among the people is critical to practitioners and scholars alike to properly implement social media strategies to drive up social commerce purchases. This study thus examined the intention to purchase in social commerce among Chinese citizens based on the Technology Acceptance Model (TAM) and Social Exchange Theory (SET). The data generated through a research questionnaire was analyzed by the use of structural equation modeling (SEM) aided by AMOS statistical software. The results indicate that trusting beliefs such as trust in social networks, the integrity of the seller, and the benevolence of the seller were significant predictors of the intention to engage in social commerce purchase intention. However, the competency of the seller was not a significant determinant of the intention to purchase in social commerce. Other results showed that the consumer experience in social commerce was significant in predicting the trust in social networks, the integrity of the seller, the competency of the seller, and the benevolence of the seller in social commerce interaction. The validations of the significant impact of consumer experience on the four-trusting belief factors (Trust in social networks, the integrity of the seller, competency of the seller, and benevolence of the seller) are among the major contributions of this study to the e-commerce and social commerce literature. Practical and research implications are discussed.

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“…The Covid-19 pandemic also affects the increase in online interactions, because people have to keep their distance, carry out their activities at home and everything related to direct interaction is switched to online. It also drives the rapid growth of social commerce (Bazi et al 2022). Based on a survey conducted by Jakpat, social commerce is in great demand during the pandemic.…”

Section: Introductionmentioning

confidence: 99%

Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives

Lina

Suwarni

2022

jabm

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Currently, the shift in consumer behavior has led to an increase in the average value of purchase transactions. This is an opportunity for SMEs to take advantage of the digital space for business acceleration. This study aims to explore the technological, organizational, and environmental (TOE) framework as a driving factor technological adoption. Technological factors used in this study are the benefits obtained and utilized. Then, the organizational factors tested in this study are top management support and knowledge of IT/IS employees and the last environmental factor is customer pressure and competitive pressure. This study uses a quantitative approach and survey methods to 144 SMEs. The findings in this study are perceived advantage, top management support and customer pressure have positive effect on technology adoption and have an effect on SMEs performance both on financial performance and brand performance.

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Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic

Cited by 27 publications

References 103 publications

What do users care about? Research on user behavior of mobile interactive video advertising

What do users care about? Research on user behavior of mobile interactive video advertising

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

Social Commerce Adoption to Enhance SMEs Performance: Technology, Organization and Environment (TOE) Perspectives

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