“…Peirce aimed at a general semiotic theory that accounts for all kinds of sign processes in all kinds of modalities, including those occurring in nature and scientific inquiry; hence, his model of sign processes goes beyond communication per se ( Jensen, 1995 ; Nöth, 2001 ). The UCs have inspired theoretical models developed to characterize and interpret manual gestures (e.g., McNeill, 1992 , 2005 ; Fricke, 2007 ; Mittelberg, 2008 , 2013 , 2018 ; Mittelberg and Waugh, 2014 ), onomatopoeia in language ( Jakobson, 1966 ; Guynes, 2013 ), and images ( Sonesson, 2005 ; Jappy, 2011 ), and further, describe narrative comprehension in both spoken and written stories ( Lee, 2012 ), film sequences ( Deleuze, 1986 , 1989 ; Sykes, 2009 ) and comics ( Magnussen, 2000 ; Cohn, 2007 ; see also Bateman et al, 2017 on multimodality). Qualitative analyses utilized aspects of Peirce’s UCs for the investigation of mental imagery, human gestures, language evolution, and developmental aspects of communication and culture (for a review, see Zlatev, 2012 ).…”