The geometric structure and distribution of the fracture network significantly impact the coalbed methane flow characteristics. The indoor optical microscope test is utilized to analyze the distribution and structural characteristics of natural fractures in coal. The results indicate that the fracture network in coal consists primarily of irregular bifurcated fractures, but the influence of the bifurcation fracture network’s structural characteristics on permeability remains unclear. Therefore, the fracture network geometric structure characteristic parameters are considered in accordance with the fractal theory, and the analytical formula of the bifurcation fracture network permeability is established. Meanwhile, the bifurcation fracture network geometric model with varied structural parameters is reconstructed using the pixel probability decomposition algorithm. Finally, the influence of the key parameters of the reconstructed bifurcation fracture network on the coal seam permeability is analyzed through numerical simulation. The results indicate that the permeability of the bifurcated fracture network increases with the increase of fracture porosity φf, aperture ratio χ, and proportionality coefficient η, and decreases with the increase of tortuosity fractal dimension DT, bifurcation angle θ, fractal dimension Df, and bifurcation level n. Among them, fracture porosity and proportionality coefficient have the greatest influence on permeability, followed by tortuosity fractal dimension, aperture ratio.