Framework of Quality Assurance Management Model for Halalan Toyyiban of Food Products With The Halal Jakim Certification

Abstract

The Halalan Toyyiban food quality system technically has used both conventional and halal standards to control quality. This serves as a greater impact on both technical and Syari'ah elements to enhance the marketability of Halalan Toyyiban food items locally and globally. Scenarios of non-Shariah compliance of raw materials used had a great impact on Muslim consumers curiosity on the status of halal food product sold in the market. The population of this study was certified halal food manufacturers in Malacca and the sample was randomly selected. Data was collected through a structured questionnaire.