Framing as a Concept for Health Communication: A Systematic Review

Guenther, Lars; Gaertner, Maria; Zeitz, Jessica

doi:10.1080/10410236.2020.1723048

Cited by 76 publications

(60 citation statements)

References 33 publications

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“…In a review of 316 articles on framing in health communication, Guenther et al (2020) noted that most experimental studies to date have evaluated the relative persuasiveness of "gain" as opposed to "loss" frames, creating a gap in the research literature in more fully understanding the effects of thematic frames (see also Penţa, & Băban, 2018). The empirical study described here contributes to the understanding of the impact of message framing on vaccine uptake.…”

Section: Framing Effects and Vaccination Beliefsmentioning

confidence: 99%

The Effect of Frames on COVID-19 Vaccine Hesitancy

Palm

Bolsen

Kingsland

2021

Preprint

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In order to control the spread of infectious diseases such as COVID-19, it will be important to develop a communication strategy to counteract “vaccine hesitancy”. This paper reports the results of a survey experiment testing the impacts of several types of message content: the safety and efficacy of the vaccine itself, the likelihood that others will take the vaccine, and the possible role of politics in promoting the vaccine. In an original survey of 1123 American M-Turk respondents, we provided six different information conditions suggesting the safety and efficacy of the vaccine, the lack of safety/efficacy of the vaccine, the suggestion that most others would take the vaccine, the suggestion that most others would not take the vaccine, the suggestion that the vaccine is being promoted to gain greater control over individual freedom, and the suggestion that it is being rushed for political motivations. We compared the responses for those in the treatment groups with a control group who received no additional information. In comparison to the control group, those who received information about the safety/efficacy of the vaccine were more likely to report that they would take the vaccine, those who received information that others were reluctant to take the vaccine were more likely to report that they themselves would not take it, that other Americans would not take it, and that it was not important to get the vaccine, and those who received information about political influences on vaccine development expressed hesitancy to take it. Communication of effective messages about the vaccine will be essential for public health agencies that seek to promote vaccine take-up.

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Section: Framing Effects and Vaccination Beliefsmentioning

confidence: 99%

The Effect of Frames on COVID-19 Vaccine Hesitancy

Palm

Bolsen

Kingsland

2021

Preprint

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“…Guenther et al. 2020 ). Um Verantwortungszuschreibungen in der Berichterstattung zu Gesundheitsthemen zu untersuchen, wenden Wissenschaftler*innen vor allem die Analyse thematischer bzw.…”

Section: Responsibility Framingunclassified

“…Dan und Raupp 2018 ; Guenther et al. 2020 ), die das Responsibility Framing neben anderen Framing-Konzepten wie dem Gain-Loss-Framing in die psychologische und soziologische Medienforschung einordnen, machen zudem deutlich, welche weiteren Forschungsfelder einer genaueren Analyse bedürfen. So bieten sich bspw.…”

Section: Diskussionunclassified

Mut zur Lücke. Verantwortungszuschreibungen auf der Ebene sozialer Beziehungen als neuer Bereich der Framing-Forschung zu Gesundheitsthemen

et al. 2021

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ZusammenfassungFrames der Verantwortungszuschreibung (Responsibility Frames) in der Medienberichterstattung betonen sowohl spezifische Ursachen als auch spezifische Lösungen für ein Thema. Die Forschung zum Responsibility Framing von Medieninhalten und deren Wirkungen untersucht diese Betonung bislang zumeist auf zwei verschiedenen Ebenen: der Individualebene und der gesellschaftlichen Ebene. Diese Betrachtungsweise vernachlässigt allerdings die wichtige mittlere Ebene des sozialen Umfelds der Menschen. Hier befinden sich zentrale Akteur*innen (wie Familie, Freund*innen oder Kolleg*innen), die als Ursache oder Lösung zu einem Problem beitragen können, was insbesondere bei Gesundheitsproblemen deutlich wird. Das Ziel des Beitrags ist es daher, die Ebene sozialer Beziehungen in das Konzept des Responsibility Framings zu integrieren. Dafür verknüpfen wir zentrale Elemente der sozialen Netzwerktheorie (Akteur*innen und ihre Funktionen für das Individuum) und der Attributionstheorie mit den Framing-Konzepten. Darauf aufbauend werden Konsequenzen für die zukünftige Forschung der Kommunikationswissenschaft abgeleitet.

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“…We presume that, on the one hand, frames which we describe as health frames are affective in that they emphasize personal and emotional aspects; furthermore, they become manifest in character frames. This category is characterized by a significant research gap (Guenther, Gaertner, & Zeitz, 2020). On the other hand, we conceptualize neutral and factual frames as scientific frames, as information is usually based on scientific reasoning and facts.…”

Section: Health Frames and Scientific Frames In Tbe Communicationmentioning

confidence: 99%

Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition

Kohler

Koinig

2020

MaC

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In a period characterized by vaccine hesitancy and even vaccine refusal, the way online information on vaccination is presented might affect the recipients’ opinions and attitudes. While research has focused more on vaccinations against measles or influenza, and described how the framing approach can be applied to vaccination, this is not the case with tick-borne encephalitis, a potentially fatal infection induced by tick bites. This study takes one step back and seeks to investigate whether health and scientific frames in online communication are even recognized by the public. Moreover, the influence of selected health- and vaccine-related constructs on the recognition of frames is examined. Study results indicate that health frames are the most easily identified and that their use might be a fruitful strategy when raising awareness of health topics such as vaccination.

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Framing as a Concept for Health Communication: A Systematic Review

Cited by 76 publications

References 33 publications

The Effect of Frames on COVID-19 Vaccine Hesitancy

The Effect of Frames on COVID-19 Vaccine Hesitancy

Mut zur Lücke. Verantwortungszuschreibungen auf der Ebene sozialer Beziehungen als neuer Bereich der Framing-Forschung zu Gesundheitsthemen

Health and Scientific Frames in Online Communication of Tick-Borne Encephalitis: Antecedents of Frame Recognition

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