Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Grewal, Dhruv; Iyer, Gopalkrishnan R.; Javalgi, Rajshekhar G.; Radulovich, Lori P.

doi:10.1111/j.1540-6520.2011.00444.x

Cited by 57 publications

(59 citation statements)

References 140 publications

(209 reference statements)

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“…; Combs, Michael, and Castrogiovanni ; Covin and Slevin ; Grewal et al. ). Franchisors also possess dynamic capabilities that they reconfigure and redeploy within their chain to create additional resources and new knowledge.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach

Akremi¹,

Perrigot²,

Piot-Lepetit³

2013

Journal of Small Business Management

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Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach

Akremi¹,

Perrigot²,

Piot-Lepetit³

2013

Journal of Small Business Management

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“…Franchising is one of the fastest developing forms of business in the world, and a rich field for studies in marketing and other relevant areas, such as economics, law, management, finance, and entrepreneurship (Grewal, Iyer, Javalgi, & Radulovich, 2011), due to its varied possibilities on governance formats and interorganizational behaviors (Dant, Grünhagen, & Windsperger, 2011).…”

Section: Introductionmentioning

confidence: 99%

Franchisor-Franchisee Relationship Quality: Time of Relationship and Performance

Varotto

Parente

2016

Rev. adm. empres.

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Franchise literature disputes how the relationship between franchisors and franchisees develops over time. Traditional lifecycle theory views relationships following an ascendant curve, in which relationship quality and performance strengthen over time. Another perspective better reflects the peculiarities of the franchisor-franchisee relationship, indicating that relationship quality in franchise systems follows a U-shaped curve. There is also limited research on the moderating effect of time on the relationship between relational variables and outcomes. This study sheds light on the influence of relationship duration on relationship quality and financial performance in the franchisee-franchisor relationship. Using a self-report survey from a sample of 342 franchisees, mean and regression analyses are conducted to test relationships. Results confirm the time effect on franchisor-franchisee relationship quality and performance, but the hypothesized shape of relationship phases is only partially confirmed. Moreover, time has a positive moderating effect on the impact of relationship quality on financial performance.

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“…Can innovations borrowed from microfranchising organizations be extended to different types of franchise businesses in different markets? Grewal et al (2011) Entrepreneurial orientation, Resource-based theory The presence of an entrepreneurial orientation (EO), and a mutual and balanced sense of dependence between the franchisor and franchisees drives the speed, scale, and scope of international growth.…”

mentioning

confidence: 99%

Franchising Research: Major Milestones, New Directions, and its Future within Entrepreneurship

Combs

Ketchen

Short

2011

Entrepreneurship Theory and Practice

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For decades, most franchising research leveraged one of three theoretical milestonesresource scarcity, agency theory, and plural form symbiosis-to answer questions about why, where, and how often firms use franchising. Today's franchising researchers are leveraging new theories, investigating under-examined aspects of franchising, and exploring contextual factors that shape its use. The articles in the special issue continue these "New Directions in Franchising Research." This introduction describes the three milestones that form the theoretical foundation for today's new directions, summarizes the special issue articles and their implications, and explains why entrepreneurship researchers are wellpositioned to advance knowledge about franchising. 1Franchising involves a long-term contractual agreement between two types of firms-a franchisor who has recognized an opportunity and created a new venture to exploit it and a group of franchisees who see value in the opportunity and purchase the right to replicate the venture in new geographic markets. When a firm grows its business concept through franchising, it gives up a great deal of control over outlets bearing its trademarks and it receives a relatively small fraction of revenues in return, so questions about why, and under what conditions, some firms use franchising has long been central to franchising research. Four decades of research has largely answered this question-i.e., franchising provides access to resources, franchisees require less (costly) oversight, and there are symbiotic benefits to having a mix of franchised and company-owned outlets

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Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Cited by 57 publications

References 140 publications

Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach

Examining the Drivers for Franchised Chains Performance through the Lens of the Dynamic Capabilities Approach

Franchisor-Franchisee Relationship Quality: Time of Relationship and Performance

Franchising Research: Major Milestones, New Directions, and its Future within Entrepreneurship

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