Franchising as a Business Expansion Strategy in the Bed and Breakfast Industry: Creating a Marketing and Development Advantage

Organizational trend analysis of the hospitality industry: preparing for change

“…Whether or not a property should become part of a franchise is an example of a long-term, strategic decision. Poorani and Smith [51] examine whether bed and breakfast owners perceive…”

“…Concluded that although innkeepers have unmet marketing and Franchising Smith [51] sales needs, franchisers have not yet persuaded innkeepers that they can fulfil these needs effectively…”

Factors contributing to middle market hotel franchising in Korea: the franchisee perspective

“…They are size, level of sales, geographic location, financial capability, customer demographic characteristics, business experience, entrepreneurial personality traits, room oversupply (competitors) and customer demand (percentage of foreign customers and customer royalties for chain hotels) (Falbe & Welsh, 1998;Jambulingam & Nevin, 1999;Pine, Zhang, & Qi, 2000;Poorani & Smith, 1994). Poorani and Smith (1994) examined the applicability of hotel franchising to the bed and breakfast industry from the view-point of size and sales and investigated potential franchisees reaction to becoming a part of a hotel franchising system. It was found that the franchising of small size operations such as bed and breakfasts was prohibitive due to fees on a cost-perroom basis.…”